Master of Science in Digital Marketing Global University Systems (GUS) - Berlin School of Business and Innovation - Berlin Campus, Germany

As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career. Thus, in this course you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.

Programme Structure
This 18 month MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods and will study the German language alongside their master’s degree subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.

Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

Modules

• Strategic Marketing Management 
• Digital Marketing Communications
• Consumer Behaviour 
• Cross-cultural Management
• Project Management and Leadership
• Global Marketing Management
• Study Methods
• Research Methodology
• German Language studies