Diploma of Business (3 Trimesters), Leading to Bachelor of Busines in Marketing Kaplan Group - Murdoch College, Australia

Diploma of Business

Our Diploma of Business is an 8-unit course taught over two or three trimesters. It has been designed as a pathway to a Bachelor of Business degree for domestic and international students. It will equip you with an AQF Level 5 qualification, which helps you launch a career in a variety of business areas with confidence, or improve your employability for career advancement opportunities.

This course is suited to you if you:

• Don't have the desired results to gain entry to your chosen Bachelor of Business degree
• Launch a career in a variety of business areas with a nationally recognised qualification
• Improve your employability to advance your career.

Upon successful completion of this course, you will receive an AQF Level 5 qualification. You’ll be guaranteed entry into the second year of a Bachelor of Business degree at Murdoch University.

Leading to: Bachelor of Business

In Australia and across the world, organisations are looking for ways to expand and operate across international borders. This course is the only one of its kind in WA, giving you the skills and experience you need to succeed in the world of international business.

As you develop your strategic decision-making abilities, put your cross-cultural skills into practice and explore new ways of thinking, you’ll build a skillset that would be essential to practically any business operation.

You’ll explore management, marketing and finance, which will provide you with a global perspective and allow you to get results doing business across international borders.

Major: Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

1. Learn how to use social media platforms for business, as an entrepreneur and to influence people.
2. Complete industry-recognised certifications during your course.
3. Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing