Foundation Studies Program (2 Trimesters), Leading to Bachelor of Business in Marketing Kaplan Group - Murdoch College, Australia

Foundation Studies prepares you for a successful transition to degree-level study, providing a pathway to the first year of study of a bachelor’s degree at Murdoch University.

This course is suited to you if you:

• Need an entrance qualification for Murdoch University
• Want to accelerate your university preparation after Year 11, or equivalent
• Want to change your degree stream after Year 11, or equivalent

Course Structure
For Foundation Studies you will complete eight units over two study periods, studying a combination of core and elective units. The units you will undertake will be determined by your chosen degree. All students must complete the two English units and at least one unit from each Discipline Group.

Each unit of study builds concepts from an introductory level through to university entrance level. The units are designed to develop your learning techniques as well as bridging gaps in your unit knowledge.

• English
  • Essential Australian Studies
  • Introduction to Academic Communication
• Mathematics
  • Introductory Mathematics
  • Mathematics for Science
• Science and Technology
  • Information Technology for Academic Studies
  • Computer Science
  • Physics
  • Chemistry
  • Biology
• The Arts
  • Introduction to Media
  • Media Production
• Business and Legal Studies
  • Accounting
  • Management
  • Economics

Leading to: Bachelor of Business
The Bachelor of Business is designed to support you to develop the necessary skills needed to succeed in your business career. Throughout your studies you will engage with industry experts through our work integrated learning programs and have the opportunity to connect with our strong network of local and international businesses. You will also be supported by passionate academics that care about you and your education.

With the opportunity to choose from eleven specialisations, our Business degree equips you with the skills and knowledge needed to succeed in a constantly evolving business world.

Major: Marketing
Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

• Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
• Complete Google and Facebook certifications during your course.
• Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing