Post-Graduate Qualifying Program - Business (Stage 2), Leading to Master of Marketing and Innovation Management Navitas Group - Edith Cowan College - Joondalup Campus, Australia

The Post-Graduate Qualifying Program (PQP) is a one-semester non-award program designed for students who already have tertiary qualifications but have not qualified for direct entry into master’s degrees at Edith Cowan University (ECU). The program will equip students with the knowledge, skills, and English Language Proficiency (ELP) for entry into master’s degrees at ECU.

Post-Graduate Qualifying Program – Business (Stage 2)
The Post-Graduate Qualifying Program – Business (Stage 2) will equip students with the knowledge, skills and English Language Proficiency (ELP) for entry into masters degrees in the Faculty of Business and Law at ECU.

The course is made up of four core units comprising three PQP units that embed and test academic rigour and language development, together with one discipline-based unit for which ECU will award advanced standing on transfer to the university.  A minimum of 50 percent pass in all units is required for progression to ECU.

Core units

• Managing People and Organisations*
• Effective communication
• Research Methods
• Post-Graduate Preparation in Critical Thinking

Progress into ECU master's degree
Your Post-Graduate Qualifying Program - Business can lead into ECU first year of the Master of Marketing and Innovation Management

Master of Marketing and Innovation Management
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.