Diploma of Business Analytics, Leading to Bachelor of Business in Marketing Navitas Group - La Trobe College - Melbourne Campus, Australia

Our Diploma is equivalent to the 1st year of a La Trobe University degree – only with tailored learning and more support.

Diploma of Business Analytics
Start your journey to a career at the forefront of the digital revolution with our new Diploma of Business Analytics program. Learn how to solve today's most pressing business challenges and take advantage of cutting-edge data analytics tools, techniques and software in this career in demand.

As you progress to the Bachelor of Business Analytics, you'll develop a combination of problem-solving, critical-thinking and communication skills across business, marketing, commerce and technology. You'll gain valuable experience with industry-standard programs, so you'll have the skills and adaptability to succeed in a wide variety of workplaces.

Gain direct entry into 2nd year of:

Bachelor of Business
The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Major: Marketing
In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.