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Honours Bachelor of Brand Design (Co-op) George Brown College - Waterfront Campus George Brown College - Waterfront Campus, Canada

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CAD 21225

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 110 Waived

Application Fee

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48 months

Duration

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6.5

IELTS

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84

TOEFL

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65%

Min GPA

Program Overview

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

  • Convey a brand's identity through visual and physical designs across various online and offline platforms.
  • Research and design adaptable brand experiences that engage customers across different touchpoints.
  • Articulate a brand's story, connecting with audiences through various mediums.
  • Foster innovative collaboration within diverse teams.

This program will teach you to:

  • Craft clear brand messages for various platforms that engage audiences.
  • Grasp new technology and navigate both traditional and modern channels.
  • Write effectively for different scenarios, audiences, and styles.
  • Adapt readily to changing work environments and sectors.
  • Collaborate effectively, bridging business and creative aspects of branding.
  • Employ varied research methods in the design process.
  • Provide diverse and customizable services, including specialized areas like video and animation.
  • Compete professionally in sales pitches with competitive pricing.

Your Field Education Options

  • Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
  • Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
  • The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
  • The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
  • Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Use ideation techniques to generate innovative design solutions that respond to a creative brief.
  • Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
  • Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
  • Plan, conduct and apply research in order to contextualize and make informed design.
  • Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
  • Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scale.
  • Design solutions in support of a brand strategy.
  • Communicate information, arguments, creative ideas and brand stories persuasively, to a range of audiences, using a variety of verbal, visual and written communication techniques.
  • Utilize professional practices and knowledge of the business of branding in all design and strategy work.
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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 42 Days

Program Format Full-Time

Program Intake

Open

Sep 2025

Closed

Sep 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
  • TOEFL
    • Minimum Overall Score - 84 - With no score less than - 21
  • PTE
    • Minimum Overall Score - 60 - With no score less than - 55
  • DUOLINGO
    • Minimum Overall Score - 120.0  Minimum Production - 100.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including these required courses:
    • Six (6) Grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65% or above (including English).
    • English, Grade 12 (U) with a grade or 65% or higher.

6.5 IELTS Score
84 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
120 Duolingo Minimum Overall Score
65% CGPA Minimum Overall Score

Similar Programs

Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

21225

Tuition Fee
(CAD)

CAD 110 Waived

Application Fee
(CAD)

12000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

Scholarships

New $1,500 Scholarship For International Students

International students who apply for a 2024 spring or fall semester program on or after March 27 may be eligible.


Apply to GBC for scholarship

New international students with a valid study permit and current George Brown College (GBC) international students applying for a second program may be eligible for a $1,500 one-time scholarship. This financial support is available to the following students applying to start full-time studies:

  • New international students applying for a 2024 spring or fall semester program
  • Current GBC students applying to start a second program in the 2024 spring or fall semester
     

Please be advised that the number of eligible applicants may exceed the funding for these one-time scholarships. If eligible applications exceed the funds available, scholarships will be awarded on a first-come-first-served basis based on the time of acceptance and payment.

 

Eligibility

The scholarship is available to international students with valid study permits starting in any 2024 spring or fall semester full-time program except English for Academic Purposes (EAP). Eligible applicants who apply on or after March 27 will automatically be considered for the scholarship.


You are eligible for a $1,500 scholarship if the following describes your study status:
 

I am a new international applicant 

You are a new international applicant with a valid study permit who applied to GBC on or after March 27, 2024, for a May 2024 or September 2024 start.

  • You are currently studying at another Canadian college or university (public or private) and want to transfer to GBC
  • You are currently studying in Canada and want to apply for a GBC program
  • You have completed an English language program through a GBC partner. 
  • You are completing a high school program in Canada

I am a current GBC student applying for a second program

You are a current international student at GBC with a valid study permit and have applied for another GBC program with a May 2024 or September 2024 start.

  • You are a current student and have submitted a new application for another GBC program starting in May or September after completing your current GBC program. ?
  • You are a current English for Academic Purposes (EAP) student starting a new post-secondary program immediately after completing your current program. (To be eligible, students must complete the required level for the new program.)

Terms and conditions

The following terms and conditions govern the awarding and administration of George Brown College's new international student scholarship, designed for applicants who applied for admission on or after March 27, 2024, with a valid study permit or current students taking a second (or subsequent) program at the college, within two terms of completing a first program.   

Eligible programs 

  • Valid for all post-secondary programs  
  • Not available for applicants entering EAP 

Valid intakes 

  • May 2024
  • September 2024

Amount of award

  • $1,500 one-time payment posted to the student’s account

Method of application: No application for the scholarship is required. The scholarship is assessed upon application and awarded automatically to registered students (day 10) who meet eligibility criteria.   

Method of award: Funds will be awarded once and applied directly to the student’s account (tuition fee balance) after day 10 of the first semester of study.


ELIGIBILITY CRITERIA & CONDITIONS: NEW APPLICANTS 

New international applicants* with a valid study permit or letter of introduction (LOI) at the time of application who applied to a George Brown for May 2024 or September 2024 intake on or after March 27, 2024.    

*International fee-paying students 

  • Applicants who applied to George Brown on or after March 27, 2024
  • Paying international fees. 
  • Not a current GBC student. 
  • The student had a valid study permit or maintained status for a study permit or LOI when submitting their application to George Brown College. 
  • A valid study permit / LOI must be uploaded when the Offer of Admission (LOA) is accepted.  
  • Must be a registered student with a full-time course load. 
  • The scholarship will be rescinded if the student withdraws. 
  • Scholarship recipients are required to provide their ITN for T4A tax reporting purposes as mandated by the government. Students who do not provide this information will have the scholarship revoked by the end of semester one. 

Not eligible: Anyone eligible for domestic fees.


ELIGIBILITY CRITERIA & CONDITIONS: CURRENT GBC STUDENTS

  • Current GBC international student applying for admission to a second or subsequent program (submitting a new application to a program after completing their current GBC program). 
  • Current English for Academic Purposes (EAP) student starting a new post-secondary program immediately upon completion of EAP. The EAP student must complete the required level for the new program to be eligible. 
  • Only students who have applied to a new, second program that starts within two terms of their graduation from their first program.
    • Not valid for current students switching programs in the same or different intake. 
    • Not valid for students moving to a connected program and starting an upper semester. (e.g. moving from a two-year to a three-year) 
  • Student must be in good standing with no holds on their account. 
  • Must be starting the second program in semester one.  
  • Must be a registered student with a full-time course load. 
  • Not valid for students who are taking repeat semesters. 
  • The scholarship will be rescinded if the student withdraws.

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