Home > Study in Canada > Humber Polytechnic - Lakeshore Campus > Graduate Certificate in Content Strategy
Graduate Certificate in Content Strategy Humber Polytechnic - Lakeshore Campus, Canada
CAD 19589
Annual Tuition Fee
CAD 100 Waived
Application Fee
12 months
Duration
6.5
IELTS
88
TOEFL
60%
Min GPA
Program Overview
The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
Learning Outcomes
Upon successful completion of the program, a graduate will:
- Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
- Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
- Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
- Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
- Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
- Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
- Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
- Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
- Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
- Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Work Placement - Students will participate in a mandatory work placement in their final semester of study.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 10 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 88.0 Minimum Listening - 22.0 Minimum Reading - 22.0 Minimum Writing - 22.0 Minimum Speaking - 22.0
- PTE
- Minimum Overall Score - 61
- DUOLINGO
- Minimum Overall Score - 125.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor’s degree, advanced diploma or diploma.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
19589
Tuition Fee
(CAD)
CAD 100 Waived
Application Fee
(CAD)
20600 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
International Entrance Scholarships - January and May 2025 intakes
$1,000 entrance scholarship for new international students already in Canada with a valid study permit for both the January and May 2025 intakes.
International Entrance Scholarships - 2024
New students starting their Diploma and/or Advanced Diploma studies are eligible for consideration for an international entrance scholarship at Humber. This scholarship offers a CAD 2,000 reduction in tuition fees during the first two semesters of study (CAD 1,000 per semester).
Further details of this scholarship are:
- Humber may consider high school students who have demonstrated academic excellence for the international entrance scholarship, but due to the limited number of scholarships available, only those with the highest GPA (Grade Point Average) will be awarded. Humber's admissions team will calculate the GPA based on the high school transcripts received during the admissions assessment process. No separate application is required for the International Entrance Scholarship, as the awards are automatically granted to eligible candidates after they commence their studies.
- A total of 20 scholarships will be awarded to new students starting in September, 15 scholarships will be awarded to new students starting in January, and 5 scholarships will be awarded to new students starting in May. Per every starting semester, each recipient must come from a different country. In other words, no more than one student from any single country may receive the award within the same starting semester.
- The award will be applied towards the student's MyHumber account as a credit after the 10th day of classes in two instalments of CAD 1,000. Both payments will be applied to the second semester. The scholarship recipient is still required to pay the full amount for the first semester.
- Only successful recipients will be notified after the Day 10 of their 1st-semester studies.
Bachelor'S Degree Scholarships
Bachelor's Degree scholarships are available to students coming directly from high school/secondary school studies, who are non-transfer students (i.e. haven't attended college or university, or studied in Humber's EAP program), and are unlimited in quantity.
Humber awards degree scholarships automatically to graduating high school students based on academic achievement.
AMOUNT |
REQUIRED GPA* |
RENEWABLE** |
* Eligibility is based on students high school academic achievement. |
||
$4,000 | 95% or higher | |
$3,500 | 90 - 94.9% | |
$3,000 | 85 - 89.9% | |
$2,000 | 80 - 84.9% | |
$1,500 | 75 - 79.9% | one time |
Humber's Terms and Conditions of Degree Scholarships
Bachelor's Degree Scholarships for EAP Graduates
Graduates of Humber's English for Academic Purposes (EAP) program with a GPA of 80% or higher in Level 8, who are applying for a Bachelor’s Degree, will be eligible to receive a one-time non-renewable scholarship of $1,500.
Awards for EAP Graduates
Graduates of Humber’s English for Academic Purposes (EAP) Certificate Program (Level 8) are also eligible for awards.
These awards are based on the following criteria:
- GPA
- Significant improvement in all areas of English language development, and
- Characteristics of respect, support, and cross-cultural communication within the Humber community.
These awards are only available to EAP graduates who have begun a degree program at Humber College. EAP graduates do not need to apply for these awards. Faculty nominates recipients each fall semester, and the recipients are notified in November.
Award Name |
Academic Excellence Award in English for Academic Purposes |
||
Award Criteria |
This annual award is presented to a graduate of the English for Academic Purposes program who 1) achieved a high overall GPA over at least one semester, and 2) demonstrated significant improvement in all areas of English language development. |
||
Award Value |
$250.00 |
No. of Recipients |
3 |
Award Name |
The English for Academic Purposes International Student Diploma Pathway Award |
||
Award Criteria |
This annual award is presented to an International Student graduate of the English for Academic Purposes program who 1) achieved a high overall GPA over at least one semester, 2) entered a Diploma course at Humber College, 3) exhibited the characteristics of respect, support, and cross-cultural communication in their interactions within the Humber community |
||
Award Value |
$500 |
No. of Recipients |
1 |
Award Name |
The English for Academic Purposes International Student Degree/Postgraduate Pathway Award |
||
Award Criteria |
This annual award is presented to an International Student graduate of the English for Academic Purposes program who 1) achieved a high overall GPA over at least one semester, 2) entered a Degree or Postgraduate course at Humber College, 3) exhibited the characteristics of respect, support, and cross-cultural communication within the Humber community |
||
Award Value |
$500 |
No. of Recipients |
1 |
Award Name |
Academic Excellence Award in Teaching English as a Second Language |
||
Award Criteria |
This annual award is presented to the graduate of the Teaching English as a Second Language Post-Graduate Program who has demonstrated both academic excellence in their course requirements and behavior in practicum settings that best reflect those of a certified TESL professional. |
||
Award Value |
$500.00 |
No. of Recipients |
1 |
Additional Awards, Bursaries & Scholarships
In addition to the scholarships offered by the International Centre, there are other awards, bursaries, and scholarships available to international students from Humber and external, government, corporate, or community organizations. Please read the eligibility criteria carefully before applying. Learn More
Flywire Charitable Foundation Scholarship
In addition to the scholarships offered by the International Centre, there are other awards, bursaries, and scholarships available to international students from Humber and external, government, corporate, or community organizations. Please read the eligibility criteria carefully before applying.
For the 2022 academic year, eight total scholarships of $5,000 USD each will be awarded across the following themes:
- Social justice
- Global health
- Global citizenship
- Environmental sustainability
Who is eligible
- The scholarships are open to matriculating; currently enrolled undergraduate, graduate students worldwide. All majors are welcome to apply
- To learn more, including timeline, selection criteria and how to apply, see the Flywire website.
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