program detail
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CAD 17108

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

CAD 90 Waived

Application Fee

Duration icon

24 months

Duration

Duration icon

6

IELTS

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80

TOEFL

Duration icon

60%

Min GPA

Program Overview

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

  • Copywriting
  • Creative thinking
  • Content creation
  • Interpersonal skills
Read more

Additional Information

Program Level UG Certificate / Diploma

College/University Processing Time 25 Days

Program Format Full-Time

Program Intake

Open

Jan 2026, Sep 2025

Closed

Jan 2025, Sep 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.0 - With No Band Less Than - 5.5
  • TOEFL
    • Minimum Overall Score - 80.0  Minimum Listening - 20.0  Minimum Reading - 20.0  Minimum Writing - 20.0  Minimum Speaking - 20.0  
  • PTE
    • Minimum Overall Score - 58
  • DUOLINGO
    • Minimum Overall Score - 105.0  

Academic Requirement

Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):

  • English: Grade 12 C or U, or equivalent course

6 IELTS Score
80 TOEFL Score Minimum Overall Score
58 PTE Score Minimum Overall Score
105 Duolingo Minimum Overall Score
60% CGPA Minimum Overall Score

Similar Programs

Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

17108

Tuition Fee
(CAD)

CAD 90 Waived

Application Fee
(CAD)

20600 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

Scholarships

Entrance Scholarship of up to $5,000 for All International Students

Study in Canada at Seneca Polytechnic to get up to $5,000 in an entrance scholarship* when you start a new program in January 2025, May 2025, September 2025 or January 2026.


Eligibility Criteria

You are eligible if you are an international applicant either currently in or outside Canada who is applying to a full-time postsecondary program and are able to confirm your offer of admission by Wednesday, December 31, 2025.

You are also eligible if you are an international student who is:

  • paying international tuition fees
  • currently studying in Canada and interested in a second program or starting one of our bundled programs
  • obtaining or in the process of obtaining your Ontario Secondary School Diploma (OSSD)
  • currently studying in Canada in an eligible English pathway program
  • currently studying at Seneca and applying for a new program

 

Is my program eligible?

  • The entrance scholarship is valid for all full-time postsecondary programs that start in January 2025, May 2025, September 2025 or January 2026.
  • If you are applying to a Bundled Program or second program, the scholarship will be awarded for each new program.
  • If you are interested in a Post-Graduation Work Permit (PGWP), please ensure you understand recent updates on PGWP eligibility.

 

How do I start?

You automatically qualify for this entrance scholarship if you meet the eligibility criteria.

Here is what you need to do:

  • Confirm your offer of admission to a full-time program at Seneca through our International Web Application by Wednesday, December 31, 2025.
  • You will pay the $90 CAD application fee when you apply and the amount will be credited to your student account after Day 10 of the term, should you confirm your offer, pay your fees and enrol. Note - If you are working with an agent, please connect with your agent for an application promo code.
  • Upload a valid study permit or Letter of Introduction (LOI) at the time of application, if you are applying within Canada
  • Confirm your offer of admission and you will receive a PAL, Letter of Acceptance (LOA) and fee notice from Seneca
  • Pay your fees by the due date in the fee notice to secure your spot
  • Complete any remaining steps to enrol at Seneca

 

How do I get the scholarship?

You will receive an entrance scholarship and prioritized admission when you start a new program at Seneca. The amount of the scholarship will be based on the number of years of study.

  • One-year program - $2,000
  • Two-year program - $3,000 ($2,000 in year one, $1,000 in year two)
  • Three-year program - $4,000 ($2,000 in year one, $1,000 in years two and three)
  • Four-year program - $5,000 ($2,000 in year one, $1,000 in years two, three and four)

The entrance scholarship will be deposited directly to your Student Home account after Day 10 of the term.

  • If you previously qualified for the (a) PAL and $1,000 Scholarship for International Students outside Canada applying from July 10, 2024 or (b) $2,000 Entrance Scholarship for International Students in Canada applying from May 17, 2024 for full-time postsecondary programs that start in January 2025, May 2025, or September 2025 you will instead receive a scholarship of equal or greater value based on the number of years of study as detailed above
  • No cash alternative or substitution will be provided
  • You will need to provide your Social Insurance Number (S.I.N.) or International Tax Number (ITN) on Student Home - after your arrival in Canada - to receive the scholarship after Day 10 of the term.

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