Graduate Certificate in Marketing Management and Graduate Certificate in International Business Management (Bundle Program) Seneca Polytechnic - Seneca International Academy, Canada

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

International Business Management

Elevate your business knowledge in this comprehensive eight-month graduate certificate program where you will learn about the complex world of international business. You will learn from experienced industry professionals with first-hand knowledge of today’s global business environment. With an emphasis on collaborative, project-based learning, case analysis and in-class discussions, you will cultivate essential critical-thinking skills. Team research and analysis of a real Canadian company will culminate in the development of an international export business plan. 

Skills
Throughout this program you will develop the following skills:

• Global business research and analytical skills
• Global marketing planning
• Global supply chain management practices
• International finance and banking applications
• Fundamental accounting and financial principles and applications
• International business law applications
• Business planning skills through project management  
• Functional areas of domestic and international human resources practices  
• Digital business applications and intercultural communications
• Corporate social responsibility and international development
• The art of negotiation  
• Strategic business planning and development
• Business networking

Off-site Learning
As a student in this program, you will experience off-site learning with visits to trade commissions, Boards of Trade, and international trade fairs. Learn from an industry expert who teaches global etiquette as we dine at the University of Toronto Faculty Club. Participate in tours within and outside Canada through Seneca’s Mobile Intensive Learning Experience (MILE).