Home > Study in Canada > The University Of Winnipeg - Professional, Applied And Continuing Education (PACE) > Post-Degree Diploma in Marketing Management
Post-Degree Diploma in Marketing Management
The University Of Winnipeg - Professional, Applied And Continuing Education (PACE), Canada
CAD 13150
Annual Tuition Fee
CAD 150
Application Fee
24 months
Duration
6.5
IELTS
86
TOEFL
60%
Min GPA
Program Overview
Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.
Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.
Outcomes
- Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
- Understand how to position products and services, segment markets and identify target market opportunities;
- Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
- Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
- Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
- Learn effective pricing and placement strategies;
- Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
- Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
- Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 30 Days
Program Format Full-Time
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 86 - With no score less than - 20
- PTE
- Minimum Overall Score - 58
- DUOLINGO
- Minimum Overall Score - 120.0 Minimum Literacy - 125.0 Minimum Comprehension - 130.0 Minimum Conversation - 110.0 Minimum Production - 100.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree (education related to marketing is preferred).
- Applicants must have a minimum of one year of professional work experience. Work experience related to marketing is preferred.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
13150
Tuition Fee
(CAD)
CAD 150
Application Fee
(CAD)
14000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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