program detail
Application icon

CAD 19750

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

CAD 150

Application Fee

Duration icon

13 months

Duration

Duration icon

7

IELTS

Duration icon

94

TOEFL

Duration icon

60%

Min GPA

Program Overview

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Objectives & Outcomes

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills
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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 30 Days

Program Format Full-Time

Program Intake

Open

Sep 2025

Closed

Sep 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 7.0 - With No Band Less Than - 6.5
  • TOEFL
    • Minimum Overall Score - 94.0  Minimum Writing - 25.0  
  • PTE
    • Minimum Overall Score - 58
  • DUOLINGO
    • Minimum Overall Score - 125.0  Minimum Literacy - 125.0  Minimum Comprehension - 130.0  Minimum Conversation - 110.0  Minimum Production - 105.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree (education related to marketing and/or communications is preferred).
  • Applicants must have a minimum of one year of professional work experience.
  • Preference may be given to applicants with work experience related to communications and/or marketing.

7 IELTS Score
94 TOEFL Score Minimum Overall Score
58 PTE Score Minimum Overall Score
125 Duolingo Minimum Overall Score
60% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

19750

Tuition Fee
(CAD)

CAD 150

Application Fee
(CAD)

14000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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