Master of Business Administration with Specialization in Marketing American College, Cyprus

Students enrolled in this program earn a Master in Business Administration (MBA). The MBA program at the American College aims at providing a highly-competitive education in management issues that will ultimately equip future managers to solve complicated problems and implement creative concepts in their work environment, which will benefit their organization.

Specialization: Marketing

Upon successful completion of this program of study, its graduates will:

• Demonstrate competency across business disciplines, specifically apply the principles and theories of Management in order to analyze and evaluate problems and to construct and implement solutions in the business environment.
• Demonstrate critical thinking, specifically employ appropriate analytical models and apply critical reasoning processes to evaluate evidence, select among alternatives, and generate creative options in furtherance of effective decision making.
• Demonstrate teamwork and leadership skills, specifically function in a variety of work groups using appropriate leadership skills and styles and collaborate with a variety of other people using elements of effective team dynamics to effectively and appropriately structure team work.
• Integrate marketing theory and practice as to effectively collect, analyse, and interpret data to solve current marketing problems.
• Demonstrate advance marketing skills in comprehending market needs to further revise marketing strategy and craft strategic marketing plans leading to sustainable long term profitability.