Bachelor of Arts (Hons) in International Business South East Technological University - Waterford Campus, Ireland

What is International Business?

The term “International Business” describes doing business between countries and across borders.  It involves a wide variety of activities, for example, exporting products and services, dealing with foreign suppliers, operating a factory in a foreign country, marketing a product across Europe, even managing multicultural workforces.  Today, it really can be said that “All business is international business!”  This is especially true of Ireland, one of the most globalised countries in the world.
What is the BA (Hons) in International Business?

An important part of success in international business is an ability to interact effectively with people from other cultures and societies.  The BA (Hons) International Business is a four-year programme that prepares students to live and work in an international and multicultural environment.  The course provides a broad business education as well as building the knowledge, skills and sensitivities to effectively work in our multicultural world.