Bachelor of Business with Major in Marketing The University of Waikato - Hamilton Campus, New Zealand

Unlock your full potential with the Bachelor of Business (BBus). Be equipped with the tools to help organisations become more efficient, profitable and sustainable, so they can adapt and thrive in changing times.

Why study the Bachelor of Business?

Ranked in the top 1% of business schools globally, Waikato Management School is proud to offer the best undergraduate business degree in New Zealand.

Our Bachelor of Business (BBus) takes you beyond the textbook to tackle practical, real-world challenges facing companies, government, and community organisations. This hands-on learning approach will provide invaluable insights to supercharge your future career.

This degree is underpinned by academic excellence, and you'll be taught by passionate teachers who are also highly regarded business consultants.

But what really sets the BBus apart is the focus on versatile skills. Today's employers want graduates who can lead people, build successful teams, communicate ideas, think creatively, solve problems, analyse data to find trends, plan and deliver projects, and much more.

And that's exactly what this degree delivers to set you up for success. It provides a strong foundation of knowledge across core business areas such as strategy, economics, and data analytics, along with advanced expertise in your major/minor subjects.

We've designed our business degree to offer students more flexibility and choices so that your papers align closely to your career interests.

Major: Marketing

Marketing is all about satisfying customer needs. The power of marketing to attract customers and build strong brands is key to business success.
 

Why study Marketing?

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Studying Marketing can open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is far more than just selling – ultimately, it also determines what products and services an organisation will offer, to which customers, at what price, using which channels.