Bachelor of Business with Major in Strategic Management The University of Waikato - Hamilton Campus, New Zealand

Unlock your full potential with the Bachelor of Business (BBus). Be equipped with the tools to help organisations become more efficient, profitable and sustainable, so they can adapt and thrive in changing times.

Why study the Bachelor of Business?

Ranked in the top 1% of business schools globally, Waikato Management School is proud to offer the best undergraduate business degree in New Zealand.

Our Bachelor of Business (BBus) takes you beyond the textbook to tackle practical, real-world challenges facing companies, government, and community organisations. This hands-on learning approach will provide invaluable insights to supercharge your future career.

This degree is underpinned by academic excellence, and you'll be taught by passionate teachers who are also highly regarded business consultants.

But what really sets the BBus apart is the focus on versatile skills. Today's employers want graduates who can lead people, build successful teams, communicate ideas, think creatively, solve problems, analyse data to find trends, plan and deliver projects, and much more.

And that's exactly what this degree delivers to set you up for success. It provides a strong foundation of knowledge across core business areas such as strategy, economics, and data analytics, along with advanced expertise in your major/minor subjects.

We've designed our business degree to offer students more flexibility and choices so that your papers align closely to your career interests.

Major: Strategic Management

Strategic Management is about envisaging a company's future, finding new market opportunities, and developing a clear plan to achieve growth and success.


Why study Strategic Management?

Strategy is at the top level of management. This subject will teach you how to develop innovative growth strategies for business that will stretch their horizons and set them up for success.

Identify new ways of enabling firms to expand into new markets, launch new products, and deliver added economic and social value.

Strategic Management considers the 'total enterprise' to ensure all of an organisation's resources are being well managed as a cohesive unit.

Students will learn how to think critically about a company's situation, its key strengths and weaknesses, and devise strategies to improve future performance.