Bachelor of Communication with Major in Applied Digital Communication The University of Waikato - Hamilton Campus, New Zealand

The world is full of stories that need to be told. Get the industry skills you need to become a communications specialist and weave stories with digital threads using a wide range of technologies, from websites and apps to films, podcasts and more.

Why study the Bachelor of Communication?

Get the know-how to embark on a vibrant career in the creative, design and media industries.

With this degree, you will learn how to create engaging multimedia content that connects with audiences and sparks conversations that can shift hearts and minds, leading to social change.

From designing websites and mobile apps; through to producing TV, films and podcasts, creating social media content, designing games and virtual reality (VR) experiences; or developing a digital marketing campaign – the possibilities are endless.

Waikato's Bachelor of Communication is an ideal choice if you’re a creative thinker who enjoys expressing ideas and talking to people, and you're interested in the latest social trends and digital technology.

This degree offers a unique blend of arts, design and management perspectives on communication, providing you with a versatile skillset tailored for the modern world.

Major: Applied Digital Communication

Showcase your creative flair and technical skills in designing high-impact websites, social media, and mobile apps.

Why study Applied Digital Communication?

In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps.

User-centred design associated with internet technologies is a key feature of this subject.

Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs.

In the 100-level papers, you will be introduced to basic computer programming skills in C#, and learn about the principles of good web design using typography, images and forms.

Later, you'll take more advanced papers focused on creating interactive web pages using HTML, CSS, JavaScript and PHP; and be able to produce a mobile phone app.

You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.

Students will learn how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises.

For example, you'll be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.