Bachelor of Communication with Major in Public Relations The University of Waikato - Hamilton Campus, New Zealand

The world is full of stories that need to be told. Get the industry skills you need to become a communications specialist and weave stories with digital threads using a wide range of technologies, from websites and apps to films, podcasts and more.

Why study the Bachelor of Communication?

Get the know-how to embark on a vibrant career in the creative, design and media industries.

With this degree, you will learn how to create engaging multimedia content that connects with audiences and sparks conversations that can shift hearts and minds, leading to social change.

From designing websites and mobile apps; through to producing TV, films and podcasts, creating social media content, designing games and virtual reality (VR) experiences; or developing a digital marketing campaign – the possibilities are endless.

Waikato's Bachelor of Communication is an ideal choice if you’re a creative thinker who enjoys expressing ideas and talking to people, and you're interested in the latest social trends and digital technology.

This degree offers a unique blend of arts, design and management perspectives on communication, providing you with a versatile skillset tailored for the modern world.

Major: Public Relations

The world of public relations is fast-growing and exciting. Get the versatile communication skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation. 
 

Why study Public Relations?

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders.

They plan and implement strategic communication campaigns that seek to influence people’s attitudes and opinions about a specific issue or company, or encourage them to change their behaviour in real life.

A big part of the job involves staying in touch with journalists and other influencers to promote positive news stories about their organisation, and manage any media publicity. They also advise senior managers on how best to respond to an emerging communication issue or crisis.

Some public relations professionals deal with specialist areas of PR, such as government relations and lobbying, community engagement, events, sponsorship and fundraising, researching public opinion, or supporting a brand with interesting stories.

Our graduates go on to pursue exciting careers in a wide range of organisations, including central and local government, not-for-profit charities, health and education, private consulting, and large corporations.