Bachelor of Arts (Honours) in Advertising, PR and Branding Middlesex University - Dubai Campus, UAE

Our dynamic and AI-friendly Advertising, PR and Branding programme directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners and is accredited by the International Advertising Association (IAA) providing you with the skills, experiences and contacts you need to succeed in this exciting industry. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

The curriculum is designed to meet the need for graduates with expertise in both traditional and digital data analysis and to foster the ethical and critical use of emerging technologies, especially within the current landscape of dis-, mis- and mal-information. In this programme, students will apply critical thinking and enhance their communication skills across various media, gain technical proficiency in creating multiplatform content including the use of generative artificial intelligence, and apply creative thinking to some of the world’s most pressing communications challenges.