Bachelor of Arts in Media and Communication - Digital Marketing and Advertising Symbiosis International University - Dubai Campus, UAE

Upon the successful completion of the program, students will be able to:

• Demonstrate an understanding of concepts and theories of communication in digital marketing, advertising, public relations, and corporate communication (Knowledge).
• Critically assess the historical evolution of media forms and evaluate the impact of professionals and institutions on the development of digital marketing, advertising, public relations, and corporate communication (Knowledge).
• Demonstrate advanced communication and information technology skills by creating media content that meets professional standards and caters to specific audiences and purposes (Skills).
• Apply innovative and advanced domain-specific knowledge to analyze real-world communication problems and propose evidence-based solutions critically (Competence – Autonomy and Responsibility).
• Lead the development and implementation of modern tools and technologies for media production, creative design, and both digital and non-digital communications research (Competence – Role in Context).
• Operate independently and professionally as an entrepreneur or team member to enhance organizational productivity and efficiency through effective communication strategies (Competence – Self-development).