Bachelor of Arts (Hons) in Fashion Marketing and Management (with Professional Placement Year) Bath Spa University - Newton Park Campus, UK

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape.

This is an interdisciplinary course. You'll benefit from studying within the Business School and having close links with the School of Design and the School of Art, Film and Media. By working with different people across different disciplines, you'll get a unique insight into the reality of the fashion industry itself and leave fully equipped for a future career in the industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Professional placement year
The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.