Home > Study in UK > Istituto Marangoni > Master of Arts in Fashion and Luxury Brand Management
Master of Arts in Fashion and Luxury Brand Management
Istituto Marangoni, UK
GBP 28450
Annual Tuition Fee
Free
Application Fee
15 months
Duration
6.5
IELTS
89
TOEFL
60%
Min GPA
Program Overview
This programme is for particpants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace.
This programme will teach you how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes presents a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
The choice of fashion industry placement or professional project within the programme, gives you the opportunity to put theory into reflective and purposeful practice within the field of luxury. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of emerging technologies has changed the face of communication and this programme enables you to explore the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today.
Additional Information
Program Level Master's Degree
College/University Processing Time 21 Days
Program Format Full-Time
Post-Study Work Visa (PSWV) 
General Admission Requirement
Academic Requirement
- Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
28450
Tuition Fee
(GBP)
Free
Application Fee
(GBP)
Per year
Average Cost of Living
(GBP)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
Every year, Istituto Marangoni awards scholarships to the most gifted students who wish to pursue a career in the fashion, design and art industries.
Istituto Marangoni offers a number of Scholarships for its undergraduate and postgraduate courses in Milan, Florence, Paris and London to the best young talents.
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