Pre-Master in Art Management (one-semester), Leading to Master of Arts in Luxury Brand Management Navitas Group - Birmingham City University International College (BCUIC), UK

A postgraduate pathway is a single course comprising two stages of study; Pre-Master’s and Master’s. When you successfully complete the full pathway you will be awarded a Master’s degree from BCUIC.

Advantage of BCUIC Postgraduate Pathway

The postgraduate pathway is designed for students from a variety of backgrounds who:

• Require additional English language training
• Come from a different academic environment to that of the UK
• Have been away from studies for a period of time
• Are looking to fine-tune skills already gained during undergraduate studies, employment or both

If you fall into any of the above categories, choosing the postgraduate pathway at BCUIC is the right decision.

The Pre-Master’s pathway will prepare you for future postgraduate studies by giving you confidence and expertise in areas relevant to your taught Master’s degree. You will:

• Develop your fundamental knowledge and understanding of the basic principles relevant to your chosen degree
• Develop basic numerical techniques, research methodologies and ICT, presentation and communication skills
• Gain a competent set of transferable skills that will help you in your academic studies and future career, and enable you to make informed decisions
• Attain the necessary level of language competence specific to your chosen field of study.

Pre-Master's (Stage 1)

MA Luxury Brand Management

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in the course?

• The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.
• The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.
• The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.
• There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.