International Foundation Year in Business, Management and Law (2 Semesters), Leading to Bachelor of Arts (Hons) in Marketing Study Group - University of Huddersfield International Study Centre, UK

International Foundation Year in Art, Media & Architecture
The International Foundation Year in Business, Management & Law will prepare you for an undergraduate degree in fields such as accounting, finance, law, marketing and logistics.

You will study core modules, which are general skills subjects, and optional modules tailored to your chosen area of study, all of which are important for your academic development.

Why study Business, Management & Law?

• Engage with local businesses, employers and University departments to make connections before starting your undergraduate degree
• Choose from career-focused, professional degrees with a high graduate employment rate
• Gain even more employability skills outside of your classes with our integrated CareerAhead activities
• Benefit from unique pathway opportunities designed to give you the skills and knowledge valued by industry
• The University of Huddersfield is joint 1st in England for professionally qualified staff (HESA, 2021), where 100% of permanent teaching staff are Fellows of the Higher Education Academy.

Once you have succesfully completed International Foundation Year in Business, Management and Law, and achieving the required grades, you will join the first year of your undergraduate degree at the University of Huddersfield.

Leading to: Marketing BA (Hons)

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.

Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. This course gives you a solid marketing foundation and an understanding of marketing strategy as well as providing the resources to use a range of marketing tools such as branding, marketing communications and consultancy skills.

How will you learn?

You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

• Our modules are developed with input from industry practitioners to ensure you have skills that are relevant to future employers.
• In your third year we’ll give you the opportunity to take a placement year working for a variety of potential organisations in diverse roles that will allow you to apply and develop your skills.
• All full-time academics in the marketing subject group are studying for or hold doctorates and their teaching is research led.
• Colleagues present their research at international conferences such as the Academy of Marketing, World Marketing Summit, Consumer Culture Theory and the British Academy of Management, as well as publish in leading journals such as Marketing Theory, Journal of Advertising, Journal of Service Research, Journal of Business Research and Tourism Management.