Master of Business Administration (Digital Marketing) University of East London - University Square Stratford (USS) Campus, UK

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

WHAT YOU'LL LEARN

You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.

Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation's requirements.

The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.

We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.