Home > Study in UK > University of Leicester > Master of Arts in Media and Advertising
Master of Arts in Media and Advertising
University of Leicester, UK
GBP 21400
Annual Tuition Fee
Free
Application Fee
12 months
Duration
6.5
IELTS
90
TOEFL
60%
Min GPA
Program Overview
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.
The course covers a range of topics, including:
- the role of advertising in media and consumer societies (history, industry and issues)
- the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
- the importance of researching advertising messages and campaigns using a variety of methods
- the position of advertising in the marketing toolkit available to companies
- the necessity to understand consumers' behaviour
You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.
Additional Information
Program Level Master's Degree
College/University Processing Time 14 Days
Program Format Full-Time
Post-Study Work Visa (PSWV) 
General Admission Requirement
Academic Requirement
- Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
21400
Tuition Fee
(GBP)
Free
Application Fee
(GBP)
9207 Per year
Average Cost of Living
(GBP)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
SCHOLARSHIPS AND DISCOUNTS:
- School of Business - £3,000 for students above 65%
- Other courses £5,000 for students above 70% and £3,000 for students above 65%
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