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Home > Study in USA > Global University Systems (GUS) - Webster University - St. Louis Campus > Bachelor of Arts in Advertising and Marketing Communications

Bachelor of Arts in Advertising and Marketing Communications Global University Systems (GUS) - Webster University - St. Louis Campus Global University Systems (GUS) - Webster University - St. Louis Campus, USA

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USD 31450

Annual Tuition Fee

!
*Subject to change and other fees
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USD 50 Waived

Application Fee

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48 months

Duration

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6

IELTS

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80

TOEFL

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65%

Min GPA

Program Overview

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.  

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 10 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Mar 2025, May 2025

Closed

Jan 2024, Mar 2024, May 2024, Aug 2024, Oct 2023, Oct 2024, Jan 2025

General Admission Requirement

    Academic Requirement

    •  Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    53 PTE Score Minimum Overall Score
    110 Duolingo Minimum Overall Score
    65% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    31450

    Tuition Fee
    (USD)

    USD 50 Waived

    Application Fee
    (USD)

    14000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    UG $17000/ year
    PG – 15% of tuition fees

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