program detail
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USD 39678

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

48 months

Duration

Duration icon

6.5

IELTS

Duration icon

79

TOEFL

Duration icon

60%

Min GPA

Program Overview

Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Students will be able to declare an optional concentration in Digital Marketing & Analytics within Marketing Management, which equips students with the knowledge and skills to develop and implement digital marketing strategies. The concentration provides students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 42 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Aug 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6.5 IELTS Score
    79 TOEFL Score Minimum Overall Score
    100 Duolingo Minimum Overall Score
    60% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    39678

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    13000 Per year

    Average Cost of Living
    (USD)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    • University provide the Scholarship on the basis of GPA and English Proficiency
    • $ 5000 to $ 15000 per year

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