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Bachelor of Science in Marketing with Concentration in Social Media and Digital Niagara University Niagara University, USA

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USD 37190

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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48 months

Duration

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6

IELTS

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79

TOEFL

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75%

Min GPA

Program Overview

The focus of the Social Media and Digital Marketing concentration is content marketing excellence through courses in social media, digital marketing, and digital analytics.

Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups.

The use of digital advertising now comprises over 72% of total advertising expenditures for many businesses (eMarketer, 2022). In the past, firms used social and digital channels to enhance traditional marketing programs, today the most successful firms are focusing on social media and digital as the primary marketing channels. Brand value is increasingly delivered through creative content marketing programs, initiated by both consumers and companies.

Students become experts in the latest theory and best practices of envisioning, creating, deploying, and measuring the impact of content in social media and digital channels. The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.

We are living in the content creation economy. Digital content, in all forms, has the power to attract, engage, sustain, and propel brands to market leadership. The philosophy of this concentration is that content excellence is the foundation of all social media and digital marketing. Students learn how to create, distribute, measure, and grow engagement with content to achieve organizational goals. In so doing,  students create a rich, deep, and creative content portfolio that will serve as proof of exceptional abilities upon graduation, thereby leading to a distinct advantage in career development.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Jan 2025, Aug 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    79 TOEFL Score Minimum Overall Score
    52 PTE Score Minimum Overall Score
    110 Duolingo Minimum Overall Score
    1070 Sat Minimum Overall Score
    75% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    37190

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    13500 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    • University is providing scholarships on the basis of GPA   
    • 13000 USD to 15000 USD per year
    • •25000 USD per year

    Scholarship for UG:

    • If student is having 75% then 13000 USD to 15000 USD per year
    • If student is having 85% or more then 25000 USD per year

    Only performance based scholarship for PG which is only applicable from Second semester. No entrance scholarship for PG programs for International students.

     

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