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Bachelor of Business Administration in Marketing Shorelight Group - St. Bonaventure University Shorelight Group - St. Bonaventure University, USA

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USD 42220

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

Duration icon

48 months

Duration

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6

IELTS

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80

TOEFL

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65%

Min GPA

Program Overview

We prepare our marketing majors to be knowledgeable and ethical members of a career path that the Bureau of Labor Statistics projects will see steady growth through the end of the decade.

Bachelor of Business Administration in marketing

Marketing majors develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.

Program Learning Outcomes

Upon successful completion of the marketing program at St. Bonaventure University, graduates will:

  • Define the term "marketing" and explain its role and importance in an individual firm and the overall economy;
  • Develop insight about creative selection of target markets and business decisions related to product, price, promotion, and place (i.e., the marketing mix) to meet the needs of a target market;
  • Identify the key theories and frameworks from behavioral sciences that help marketers understand consumer behavior;
  • Understand the internal and external influences on consumer behavior;
  • Understand the relationship between a marketing communications strategy and other levels of an institution’s strategy;
  • Understand the various roles that exist, from the marketing department to advertising agencies;
  • Understand how search engines work;
  • Understand the mechanics of paid search ranking;
  • Implement a primary data collection project designed specifically to solve specific managerial problems;
  • Run basic analyses for the collected primary data;
  • Assess the internal capabilities and external environments of businesses, including a business audit, market and competitive analysis, and strategic positioning;
  • Identify pricing strategies that capture value for the firm.
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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Jan 2025, Aug 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent.

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    105 Duolingo Minimum Overall Score
    480 Sat Minimum Overall Score
    65% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    42220

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    7950 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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