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Bachelor of Science in Marketing Innovation and Analytics Stevens Institute of Technology Stevens Institute of Technology, USA

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USD 63462

Annual Tuition Fee

!
*Subject to change and other fees
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USD 75

Application Fee

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48 months

Duration

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6

IELTS

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80

TOEFL

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70%

Min GPA

Program Overview

Technology has completely changed the ways in which products and services are sold today.

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience. Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Sep 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    53 PTE Score Minimum Overall Score
    105 Duolingo Minimum Overall Score
    550 Sat Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    63462

    Tuition Fee
    (USD)

    USD 75

    Application Fee
    (USD)

    19124 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Stevens awards several merit scholarships every year to our most outstanding students. You are automatically considered for Stevens merit scholarships when you are admitted; no additional application is needed.

    Merit scholarships range between $5,000 and full tuition (scholarships may not exceed the cost of tuition). If you receive a Stevens merit scholarship, it may be renewed every year, for a total of eight full-time undergraduate semesters, as long as you meet all of the renewal requirements.

    Global Scholarship

    Stevens grants a limited number of Global Scholarships each year to international students for exceptional academic merit. International students who wish to be considered for institutional scholarship must submit the CSS PROFILE on the College Board website. We will notify you if you receive a Global Scholarship. This scholarship is renewable for eight full-time undergraduate semesters as long as you meet satisfactory academic progress.

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