Master of Business Administration - Marketing University of Central Missouri, USA

Marketing managers do more than oversee marketing functions: They have to understand the many facets of organizational operations and how these interconnect as they lead a team to achieve a shared goal. The University of Central Missouri’s Master of Business Administration in Marketing gives you the tools and knowledge you need to be an integral marketing leader. UCM’s MBA with a Marketing concentration pairs a well-rounded and recognized business education with in-depth marketing training — on your terms.

Take advantage of UCM’s flexibility on your path to an accredited MBA in Marketing

UCM enables you to balance your job, family and other responsibilities while you work to advance your career. Our master’s degree in Business Administration with a Marketing concentration offers you a range of flexible options:

• 100% online format with synchronous or asynchronous classes
• Many classes are also available at our Warrensburg campus
• Five starting dates per year
• Virtual meeting options for student association networking

No matter when or where you study at UCM, you’ll get a quality education accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5% of business schools worldwide hold this distinction, so a UCM MBA in Marketing gives you an edge in the job market.

What you will study

Your AACSB-accredited graduate studies start with an overview course in developing critical business skills, such as finance, quantitative operations and statistics. After that, you’ll complete core coursework for your master’s degree in Business Administration as well as classes and electives specific to your Marketing concentration — in any order you choose.

UCM’s Master of Business Administration in Marketing gives you a solid professional foundation

The graduate courses in UCM’s Master of Business Administration in Marketing cover essential aspects of marketing. For example, you may study:

• Marketing Research Design: Discover or refresh your knowledge of marketing research processes and methods.
• Marketing Strategy: Learn the managerial techniques designed for various marketing functions and understand the impacts of your decisions.
• Marketing Theory and Behavior: Examine current events and issues as you learn to apply marketing and organizational buying behavior strategies.
• Inbound Marketing Strategy: Explore content, email and search engine marketing and earn certifications for commonly used applications to enhance your resume.

You’ll also have a range of electives to choose from to complete your Master of Business Administration, including topics such as sports marketing and social media analytics.

You can complete your Master of Business Administration degree in Marketing in as little as 12 months to quickly begin your dream career. You may also choose to extend your graduate studies over several years to manage other demands on your time while you achieve your educational goals.