• Australia

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

2619 Reads
3 min Read

By:CANAM Group
Updated On:Aug 21,2023 04:47 PM IST

Pursuing a Masters/M.Com (MS) in Marketing in Australia can offer valuable insights and skills in the dynamic field of marketing. A country with a strong economy and vibrant marketing industry, Australian universities offer high-quality programs in the field of marketing. Read the blog to know the admission requirements and process, universities offering excellent programs, scholarships available and job opportunities.

A Master’s (MS) in Marketing program typically covers a wide range of marketing concepts, strategies, and techniques, including market research, consumer behaviour, branding, digital marketing, advertising, and more. Master’s in Marketing in Australia is designed to help students excel in various marketing roles. Similar to other master's programs, the duration of an MS in marketing program in Australia can vary. It is commonly a one to two-year full-time program; however, some universities may offer part-time or online options to accommodate different schedules. The program offers a range of options and a ready job market.

Admission Requirements for Masters in Marketing in Australia

Admission requirements for Masters in Marketing program in Australia may vary by university, but generally, candidates need a relevant bachelor's degree, preferably in a business-related field, along with English language proficiency test scores (i.e., a minimum IELTS of 6.5 and a minimum TOEFL score of 79). This is if English is not their native language.

Students interested in pursuing the program must keep a check on the criteria before applying, in order to avoid any last-minute hassle. Some of the most common eligibility criteria are:

• Academic Degree: Students must hold a bachelor’s degree or equivalent degree in business or related field.

• GRE or GMAT scores: Several universities ask for the GRE or GMAT scores.

• Statement of Purpose (SOP): Candidates are required to provide a statement of purpose.

• Letters of Recommendation: A well-written LOR supports the student’s story as they act as testimonials. LORs add credibility to the SOP and Resume and highlight the overall personality. It serves as recognition of the candidate’s academic or professional presence, as evaluated by their professors or supervisors.

• Experience: Some universities may require work experience of 1-2 years, but not many do.

Admission Process to Pursue Masters in Marketing

The process for admission to a marketing program in Australia can vary depending on the university. However, there are some general steps all candidates must follow:

• Check the admission requirements: The first and foremost step is to check the requirement of the universities one intends to apply for.

• Gather required documents: Candidates must gather all important documents required during the process including bachelors’ degree transcript, English language proficiency test scores, GMAT or GRE scores, LORs, and SOP.

• Complete application form: The application form generally requires details such as personal information, academic history, work experience, etc.

• Submission of the application: Once the form is completed, one needs to submit the form to the university which can easily be done online.

Also read: Why Australia is the best study location for international students?

Universities Offering MS in Marketing in Australia

Australia has several universities known for their strong marketing programs. Some of these universities include:

1. University of Melbourne

2. University of Sydney

3. University of New South Wales (UNSW)

4. Monash University

5. Queensland University of Technology (QUT)

6. University of Technology Sydney (UTS)

7. RMIT University

8. Deakin University

9. Curtin University

Masters in Marketing: Scholarships

Studying abroad can be expensive. Several organisations offer scholarships to talented international students to help them study and reach their career goals. Below are some major scholarships

Scholarships	Awarded by
International Merit Scholarship	Queensland University of Technology
Future Leadership Scholarship	RMIT
Monash International Merit Scholarship	Monash University
Melbourne Mobility Awards	University of Melbourne
International Scholarships for business school students	University of Sydney
Future Change Scholarship	University of New South Wales

Career Opportunities in Masters in Marketing

Australia offers numerous job opportunities to individuals with a Masters’ degree in marketing. The field holds a prominent position and can make way for a lucrative career. Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

1. Marketing Manager: A marketing professional with a versatile skill set, and a wide knowledge of the existing market is highly in demand. Having international experience as a marketing manager can increase the candidate’s prospects for advancing up the corporate ladder, potentially reaching esteemed and well compensated positions.

2. Brand Marketing Manager: Creating effective marketing strategy starts with establishing a robust brand identity. As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image. The responsibilities involve roles like maintaining consistent tone of voice for the brand, creating product taglines, designing logos.

3. Marketing copywriter: In today’s day and time, when people consume information both online and offline at an ever- increasing rate, hence the demand for compelling marketing copy continues to rise. The need for strong writing skills is essential and the job role for a marketing copywriter is more than just creative wordsmith. It is important to comprehend the consumer behaviour and create the write-ups effectively. Creating taglines, social media posts, crafting product catalogues and scripting advertising videos are some of the primary job roles of marketing copywriter.

4. Search Engine Marketing (SEM) Specialist: Google algorithms have become more sophisticated with time. SEM primarily revolves around enhancing the company’s online presence. SEM specialists specialize in search engine optimization (SEO) and generate leads and traffic to their company's website by optimizing content, web code, and inbound links from other websites.

5. Specialist in Social Media Marketing: Digital platforms have transformed the way audience interact with brands. The realm of social media marketing is expansive, offering the choice to specialize in a specific platform or medium or to advance into high-level positions.

Conclusion

The first step towards the journey of skill enhancement and professional growth is by obtaining a Master’s degree in Marketing in Australia. The program offers a multitude of benefits and serves as a foundation to build a successful career. A marketing student get insights into what strategies prove effective and which ones do not, empowering them to make informed decisions. The program enables candidates’ to refine their expertise and navigate the dynamic landscape of marketing with proficiency.

Also read: Why Australia is better than other countries for studies?

FAQ

What is the approximate tuition fee for MS in Marketing in Australia?

Tuition fees for an MS in Marketing can vary based on the university and program duration. On average, tuition fees for international students can range from AUD $20,000 to $40,000 or more per year.

Is marketing a profitable profession in Australia?

Yes, marketing is a profitable profession in Australia as it offers excellent job opportunities with outstanding growth.

What jobs can I get after Masters in Marketing?

Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

Does Australian universities offer scholarships to international students?

Some scholarships provided by Australian universities are: International Merit Scholarship, Future Leadership Scholarship, Monash International Merit Scholarship, etc.

What is the job role of a Brand Marketing Manager?

As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image.

Get great articles direct to your inbox

The latest news, articles, and resources, sent straight to your inbox every month.

Popular Universities to Study Abroad

World class education waiting for you.

University of East London - Stratford Campus

England, UK • 55 Programmes

Tuition Fee : GBP 13000-14000 / year

University of Massachusetts Dartmouth

Massachusetts, USA • 91 Programmes

Tuition Fee : USD 30000-31000 / year

State University of New York at New Paltz

New York, USA • 74 Programmes

Tuition Fee : USD 17000-18000 / year

South Dakota State University

South Dakota, USA • 120 Programmes

Tuition Fee : USD 12600-13000 / year

New European College GmbH

Bavaria, Germany • 8 Programmes

Tuition Fee : EUR 9800-9800 / year

Fanshawe College - London Downtown Campus

Ontario, Canada • 18 Programmes

Tuition Fee : CAD 14500-16500 / year

Seneca Polytechnic - Newnham Campus

Ontario, Canada • 209 Programmes

Tuition Fee : CAD 15000-21500 / year

University of New Hampshire - Durham Campus

New Hampshire, USA • 211 Programmes

Tuition Fee : USD 18900-19000 / year

View All Universities

Latest at CANAM

Events, webinar, college / university visits and more.

UNDERGRADUATE STUDY: DEGREES, PATHWAYS, DIPLOMAS - RIGHT OPTIONS FOR YOUR PROFILE

Study in Canada • Webinar

11:30AM

Virtual Event

HOW TO CHOOSE AN AGENT TO GUIDE YOU WITH YOUR CANADIAN CAREER OBJECTIVES AND VISAS

Study in Canada • Webinar

03:00PM

Virtual Event

SIMPLIFYING CANADA's NEW POLICIES FOR INTERNATIONAL STUDENTS

Study in Canada • Webinar

11:30AM

Virtual Event

Top countries destinations

Popular university and colleges for Studying abroad.

Bond University Queensland
Central Queensland University - Rockhampton, North Campus Queensland
Charles Sturt University - Wagga Wagga Campus New South Wales
Deakin University - Geelong Waurn Ponds Campus Victoria
Engineering Institute of Technology - Perth campus Western Australia
Griffith University - Nathan Campus Queensland
La Trobe University - Bendigo Campus Victoria
LCI Melbourne - Art & Design School Victoria

Ara Institute of Canterbury - City Campus Southland
Aspire 2 International - Auckland Campus Auckland
Auckland University of Technology - City Campus Auckland
Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay
Manukau Institute of Technology -Manukau Campus Auckland
Massey University - Auckland Campus Auckland
Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland
New Zealand Institute of Business & Technology (NZIBT) Auckland
The University of Waikato - Hamilton Campus Hamilton

Kent state university Ohio
San Jose State University California
Wright State University Ohio
Clark University Massachusetts
Rowan University New Jersey
Arkansas State University Arkansas
University of Wisconsin Milwaukee Wisconsin
Southern Illinois University Edwardsville Illinois
University of Findlay Ohio

Popular English Language Proficiency Exams

Blogs and Articles

Curated content to keep you updated on the latest education trends, news and more.

Study in Germany After 12th

In this step, the admission authority of the university will check your profile and when everything is right, send you the offer letter.Are you someon...

Updated on • Feb 21,2025 11:53 AM IST • Germany

Best Medical Colleges in USA

You looking for medical colleges in the USA is clear evidence that it is the best country to pursue medical courses. One of the most sought-after medi...

Updated on • Feb 19,2025 12:31 PM IST • USA

MS in Data Science in Ireland

Are you aspiring to pursue an MS in Data Science without breaking the bank? Then look no further! Ireland is home to some of the most prestigious univ...

Updated on • Feb 18,2025 10:58 AM IST • Ireland

Accommodation in France for Indian and International Students

France is a dreamy country that's always in the news for its aesthetic cafes in Lyon, Seine in Paris and skiing in the French Alps. But beyond its all...

Updated on • Feb 14,2025 11:33 AM IST • France

Public Relations (PR) Courses in Australia

Recently, Australia has become a widely popular choice for international students. There is not a single reason for this popularity, but Australia off...

Updated on • Feb 07,2025 11:03 AM IST • Australia

Job Opportunities in France for International Students

Imagine yourself strolling down the Champs-Elysees with a steaming croissant in one hand and a freshly minted job offer in the other. It must sound li...

Updated on • Feb 06,2025 12:47 PM IST • France

Pros & Cons of Studying in France

Every country has a bright side and a dark side, and if you think that studying in France is going to be all rainbows and sunshine, it’s not. Like e...

Updated on • Feb 04,2025 05:49 PM IST • France

MS in Data Science in Germany

Deutschland is an emerging study-abroad destination attracting students from every part of the world. The reasons for this are affordable education, l...

Updated on • Feb 04,2025 12:29 PM IST • Germany

February Intake in Australia: Timeline, Courses, Universities, Deadlines & More

Students who desire to study in Australia should consider the February 2025 intake, which is known as the primary intake in Australia for admission, t...

Updated on • Feb 01,2025 04:57 PM IST • Australia

What is the difference between CV and Resume?

What is the difference between a CV and a resume? The question might sound simple, but it is important to answer. Both documents consist of informatio...

Updated on • Jan 31,2025 05:27 PM IST • Study Abroad Guidance

Cookery Courses in New Zealand for International Students

Is food something that interests you? Can you not resist the aroma of delicious delicacies? Are you passionate about food? If the answer to all the qu...

Updated on • Jan 29,2025 12:27 PM IST • New Zealand

High Paying Jobs in Germany

Germany, a powerhouse of innovation and industry, offers a fantastic job market with excellent salaries and a strong work-life balance. Whether you're...

Updated on • Jan 25,2025 05:52 PM IST • Study in Canada

WES in Canada

World Education Services (WES), is an organization designed to help individuals get their educational credentials evaluated to let them study in Canad...

Updated on • Jan 24,2025 10:50 AM IST • Study in Canada

Canada Student Visa Interview Questions

The perfect ending to any day, race, task, or project is to FINISH STRONG. The same is true for studying in Canada. To finish strong, one needs to cra...

Updated on • Jan 23,2025 12:16 PM IST • Study in Canada

Masters in Management in USA

Looking for a transformative experience that hones your managerial skills and unlocks a treasure of global job opportunities? BINGO! Here's a golden g...

Updated on • Jan 21,2025 05:46 PM IST • USA

Things to Keep in Mind Before Studying Abroad

Studying abroad is a life-altering experience, and you probably already know that, but are you prepared to live on your own, that too in a f...

Updated on • Jan 21,2025 05:21 PM IST • Study Abroad

IELTS Exam Dates 2025 in India

IELTS (The International English Language Testing System) is a forum to assess the English language ability of a candidate to study abroad across the ...

Updated on • Jan 18,2025 05:13 PM IST • IELTS

USA Study Visa Process

Once you get the offer letter from your dream American university the only thing left to do is to apply for a study visa. The F-1 study visa is the mo...

Updated on • Jan 16,2025 03:32 PM IST • USA

PTE Exam Centers in India 2025: Check City Wise PTE Exam Centers

Pearson Test of English or PTE is conducted all over India at various exam centers. There are 62 PTE exam centers in India, and candidates can also ta...

Updated on • Jan 16,2025 03:12 PM IST • PTE

May Intake in Canada 2025

What is May Intake in Canada 2025?Canada May Intake is considered the third most popular study intake in Canada after the September and January...

Updated on • Jan 15,2025 04:40 PM IST • Study in Canada

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

Table of Contents

Admission Requirements for Masters in Marketing in Australia

Admission Process to Pursue Masters in Marketing

Universities Offering MS in Marketing in Australia

Masters in Marketing: Scholarships

Career Opportunities in Masters in Marketing

Conclusion

FAQ

Events, webinar, college / university visits and more.

Popular university and colleges for Studying abroad.

Bond University Queensland

Central Queensland University - Rockhampton, North Campus Queensland

Charles Sturt University - Wagga Wagga Campus New South Wales

Deakin University - Geelong Waurn Ponds Campus Victoria

Engineering Institute of Technology - Perth campus Western Australia

Griffith University - Nathan Campus Queensland

La Trobe University - Bendigo Campus Victoria

LCI Melbourne - Art & Design School Victoria

University Canada West British Columbia

University of Windsor Ontario

Dalhousie University Nova Scotia

Carleton University Ontario

Cape Breton University Nova Scotia

University of ottawa Ontario

University of saskatchewan Saskatchewan

University of regina Saskatchewan

University of guelph Ontario

Ara Institute of Canterbury - City Campus Southland

Aspire 2 International - Auckland Campus Auckland

Auckland University of Technology - City Campus Auckland

Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay

Manukau Institute of Technology -Manukau Campus Auckland

Massey University - Auckland Campus Auckland

Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland

New Zealand Institute of Business & Technology (NZIBT) Auckland

The University of Waikato - Hamilton Campus Hamilton

University of Warwick England

De Montfort University England

University of West London England

University of Strathclyde Scotland

Aston University England

University of Bath England

University of Liverpool England

Durham University England

Newcastle University England

Kent state university Ohio

San Jose State University California

Wright State University Ohio

Clark University Massachusetts

Rowan University New Jersey

Arkansas State University Arkansas

University of Wisconsin Milwaukee Wisconsin

Southern Illinois University Edwardsville Illinois

University of Findlay Ohio

Popular English Language Proficiency Exams