• Study in Canada

Masters in Public Relations in Canada: Courses, Universities, Jobs and Salaries

1391 Reads
3 min Read

By:CANAM Group
Updated On:Feb 17,2024 10:30 AM IST

The Media and Public Relations industry has flourished amazingly in this new age of digitalization, hence creating plenty of job opportunities for aspirants wanting to pursue a Public Relations course in Canada. Read this blog in detail to navigate through the complexities of the Public Relations world.

Masters in public relations in Canada.webp

A career in the domain of Public Relations in Canada would require a person with a knack for advertising combined with a skill for effective brand communication. Professionals in this field work around crafting strategic communication to build a positive image of a company in front of the general public.

A day in the life of a Public Relations Specialist would be all about writing speeches for clients, creating social media content, and composing press releases for businesses. So, if the idea of working in the branding industry excites, a Master’s degree in Public relations would be the best way to go. Read the blog to dive deeper into the world of Masters in Public Relations in Canada.

Why pursue Masters in Public Relations in Canada?

With media platforms sprouting everywhere across the world, the demand for a public relations degree has skyrocketed and can come in handy when looking for job prospects.

Solid demand in this field is also supported by market data published by the Canadian government's official job bank, which reports the creation of 73,700 new job openings in advertising, marketing, and public relations between 2022 and 2031, and only 67,200 new job seekers are expected to fill them. The official numbers clearly confirm the strength in demand for students pursuing public relations courses in Canada.

Courses for Master's in Public Relations in Canada

Public relations can be thought of as a hybrid between journalism and business management. A professional in this field is not only required to improve the image of his client but is also responsible for helping the company come up with a sound marketing strategy.

The duration of a Public Relations Course in Canada varies greatly and depends upon the type of program being offered by different institutions. However, a post-graduate certificate/diploma, which goes on for almost a year, seems to be a clear choice for most aspirants.

It is of the utmost significance that customers respond positively to the company’s image because it is directly related to the sales and profits of an organization. A risky strategy, as witnessed earlier on many occasions, can backfire and harm businesses and individuals greatly, sometimes all the way to the bottom.

Therefore, it is absolutely imperative for students to understand the course in detail as it might come in handy on occasion. Here are some of the courses that are undertaken by a student pursuing a Public Relations Course in Canada. Here are some popular courses offered in Canada:

Courses for public relations.webp

Universities for Masters in Public Relations in Canada

Below are the Universities that provide Masters in Public Relations in Canada:

Institution	Program Name
York University	Post-Graduate Certificate In Public Relations
Sheridan College	Graduate Certificate In Public Relations - Corporate Communications
Mohawk College	Graduate Certificate In Cyber Security Analytics
Loyalist College	Graduate Certificate In Advanced Filmmaking - Digital Content & Public Relations - Event Management (Bundle Program)

Job Profile and Salaries after Masters in Public Relations in Canada

Public relations managers create and implement initiatives to help organizations and clients improve or establish their public impression.

A typical day for a managerial-level expert would include:

1. Evaluating data to determine a company's ideal client base

2. Creating PR materials to reach their target audience

3. Managing teams of public relations experts who produce press releases and other material for public consumption.

Public relations specialists create an identity around themselves to reflect the desired image of clients or companies. When representing individuals rather than businesses, public relations managers may schedule interviews or compose speeches for their clients.

One of the factors that some people might find exciting is that this job comes with a legal angle, which makes it necessary for an expert working in Public Relations in Canada to always stay in touch with legal professionals and try to dictate public image.

A job in Public Relations comes with better-than-average economic benefits. Here is a table highlighting the average salaries (appx) at different levels in the Public Relations industry in 2024, according to Glassdoor.

Designation	Average Yearly Pay
Promotions Manager	$65000
Fundraising Manager	$68000
Marketing Manager	$76000
Public Relations Manager	$96368
Public Relations Specialist ( Entry Level)	$52711
Scriptwriter	Varies greatly

Essential Skills for Masters in Public Relations in Canada

Students should also consider working on some real-world skills along with their program to help them tackle the challenges of employment. Although, it is understandable that these skills are a bit tough to develop in the absence of stimulation. Students should think about getting some additional courses to learn more about these skills.

Efficient Communication	An ability to grasp both human nature and understand the mood of the general public is what makes a Public relations officer truly exceptional. Anticipating the reaction of the audience based on the political and business environment and controlling the narrative by leveraging contacts in media is an essential skill.
Management	Successful PR specialists are well-organized in everything from speech writing and social media content calendar creation to overall strategy and brand image development. There could be multiple instances when many things are to be juggled simultaneously, and that requires the development of a system that enforces spectacular management.
Tackling Crisis	A key component of public relations is acquiring the mindset to tackle a crisis. When dealing with tricky situations, public relations officers must be able to handle the situation at hand and dictate the way ahead.
Speaking and Writing	Writing is much more than mere dictation; it is an art which, if effectively used, can mould public perception. Similar things can be said about speaking skills; a good orator can pierce through human emotions and instil an agenda.

How to progress in the career after Masters in Public Relations in Canada?

It's one thing to enter employment after completing the education, but the real challenge begins when students find themselves entangled in the classic corporate struggle. Here are some tips for smoother navigation.

Internships/Work Experience	Even before enrolling in the course or while pursuing it, students should consider getting real-life experience by working in fields like advertising, marketing, Public Relations agencies, etc. Employers expect candidates to have a gist of how the industry works.
Networking	Connections within law boards, public service offices, and corporations can really turn things around in times of crisis. Most importantly, a student should understand the importance of networks and majorly try to build relationships in media houses to leverage the side influencing Public relations in marketing.
Certifications	A recognized national Professional Association for Public Relations Practitioners in Canada, known as CPRS, provides various levels of certifications through tests at different levels. New graduates should think about taking this certification to build credit.

Conclusion

Data indicating a strong demand for Public Relations professionals in the future has solidified aspirants' confidence in the industry. A postgraduate degree in PR can open many avenues for work in several industries, including advertising and marketing. Earning work experience and certifications can further help with progressing in this very dynamic field of Public Relations. Canam is a world leader in immigration services, helping students realize their dream to study abroad. Connect with the experts at Canam to know which Public Relations course in Canada would suit you the best.

FAQ

What are the academic eligibility criteria to study a Public Relations Course in Canada?

Public Relations is an industry that depends upon the ability to manage relations. Technicalities involve an understanding of business fundamentals and advertising. These skills can even be learned at the postgraduate level; therefore, there is no academic prerequisite required for the course except for having earned a bachelor’s degree in any field.

How to become a PR manager after pursuing a public relations master's in Canada?

Unlike many fields where one might join directly as a manager, becoming a PR manager requires years of experience in the industry. One has to earn a degree before joining as an entry-level Public Relations specialist and build his/her way to becoming a Public Relations manager.

How good can a PR Manager earn?

While the average salary in Canada for this post is around $95000, there is really no cap on what a PR Manager can earn. Some powerful high profile clients can offer their PR managers extraordinary amounts of money to build and preserve their brand image.

Which is a better option, a diploma or a masters in public relations in Canada?

According to popular opinion, a post-graduate certificate which lasts for a year is better as compared to a 2 years Master’s program in PR. As PR is mostly an experience-based industry, the better one gets working in the real world, the better it is. However, anyone looking to work more on the theoretical aspect should probably look out for a master’s course.

What is the average IELTS score required to get into a good Public Relations course in Canada?

Public relation is a hybrid of journalism and business; it is mostly about conversation and strategy. One requires above-average language skills to receive admission into a good institution. An IELTS score of 6.5 overall, with no less than 6 in any module, is expected, with some institutions looking for even better IELTS scores.

Get great articles direct to your inbox

The latest news, articles, and resources, sent straight to your inbox every month.

Popular Universities to Study Abroad

World class education waiting for you.

Centennial College - Performing Arts Centre

Ontario, Canada • 4 Programmes

Tuition Fee : CAD 13500-14000 / year

James Cook University - Brisbane Campus

Queensland, Australia • 18 Programmes

Tuition Fee : AUD 32500-33000 / year

University of the Incarnate Word

Texas, USA • 152 Programmes

Tuition Fee : USD 31000-44000 / year

Justice Institute of British Columbia (JIBC)

British Columbia, Canada • 4 Programmes

Tuition Fee : CAD 16500-19000 / year

George Brown College - Waterfront Campus

Ontario, Canada • 29 Programmes

Tuition Fee : CAD 17500-37000 / year

State University of New York (SUNY) Polytechnic Institute

New York, USA • 20 Programmes

Tuition Fee : USD 18700-18800 / year

Le Cordon Bleu - Melbourne Campus

Victoria, Australia • 10 Programmes

Tuition Fee : AUD 19500-20000 / year

Engineering Institute of Technology - Brisbane Campus

Queensland, Australia • 3 Programmes

Tuition Fee : AUD 0-0 / year

View All Universities

Latest at CANAM

Events, webinar, college / university visits and more.

University Visit - Bay Atlantic University

Study in USA • University Visit

Hyderabad-Kukatpally • 11:00AM

In-Person Event

University Visit - Saskatchewan Colleges (MSM)

Study in Canada • University Visit

Jammu • 12:30PM

In-Person Event

University Visit - Northern Lights College

Study in Canada • University Visit

Chandigarh • 04:00PM

In-Person Event

Top countries destinations

Popular university and colleges for Studying abroad.

Bond University Queensland
Central Queensland University - Rockhampton, North Campus Queensland
Charles Sturt University - Wagga Wagga Campus New South Wales
Deakin University - Geelong Waurn Ponds Campus Victoria
Engineering Institute of Technology - Perth campus Western Australia
Griffith University - Nathan Campus Queensland
La Trobe University - Bendigo Campus Victoria
LCI Melbourne - Art & Design School Victoria

Ara Institute of Canterbury - City Campus Southland
Aspire 2 International - Auckland Campus Auckland
Auckland University of Technology - City Campus Auckland
Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay
Manukau Institute of Technology -Manukau Campus Auckland
Massey University - Auckland Campus Auckland
Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland
New Zealand Institute of Business & Technology (NZIBT) Auckland
The University of Waikato - Hamilton Campus Hamilton

Kent state university Ohio
San Jose State University California
Wright State University Ohio
Clark University Massachusetts
Rowan University New Jersey
Arkansas State University Arkansas
University of Wisconsin Milwaukee Wisconsin
Southern Illinois University Edwardsville Illinois
University of Findlay Ohio

Popular English Language Proficiency Exams

Blogs and Articles

Curated content to keep you updated on the latest education trends, news and more.

MS in Information System (MIS) in the USA - Best Universities, courses, Eligibility, Scholarship and Jobs

In today's fast-paced and digitally-driven world, organizations increasingly depend on information systems to streamline operations, enhance decision-...

Updated on • Nov 30,2024 05:59 PM IST • USA

Bachelor of Nursing Courses in Australia

Are you passionate about helping others and drawn to the dynamic world of healthcare? A Bachelor of Nursing in Australia could be the perfect la...

Updated on • Nov 30,2024 03:16 PM IST • Australia

Study Medicine in Germany

Are you an international student planning to study medicine in Germany? We want to tell you are going in the right direction, as Germany hosts world-c...

Updated on • Nov 27,2024 05:34 PM IST • Study in Germany

Universities of Applied Sciences in Germany

Germany is gaining popularity for its top-notch universities of applied science, known as Fachhochschule. These esteemed institutes offer top-quality ...

Updated on • Nov 27,2024 05:22 PM IST • Germany

Student Life in Germany

Germany is known for its affordable education and top-class universities in Europe, but what is it like to become a student at a German univ...

Updated on • Nov 27,2024 04:18 PM IST • Study in Germany

Complete Undergraduate Admissions Guide to Study in Germany

Ever dreamt of studying in a land steeped in history and innovation? Germany, a powerhouse of education and engineering, beckons you with it...

Updated on • Nov 27,2024 03:54 PM IST • Study in Germany

PTE Score Chart 2025: PTE Exam Scoring System & Calculation

Most international institutions demand proof of strong English skills, making language proficiency tests a necessity to pursue higher education. While...

Updated on • Nov 26,2024 01:55 PM IST • PTE

Masters in Project Management in USA

Students with ISTJ Personality may have a successful future in project management as their sole personality aligns with the needs of an exceptional pr...

Updated on • Nov 26,2024 01:15 PM IST • USA

IELTS Speaking Questions

The IELTS exam is a popular way for people who want to study overseas, but don't speak English as their first language or where it's not spoken often....

Updated on • Nov 25,2024 03:45 PM IST • IELTS

Accounting Courses in USA

The United States has always been a land of opportunities, especially in education. The allure of studying accounting in the US remains strong, thanks...

Updated on • Nov 25,2024 03:33 PM IST • USA

IELTS Writing Task

IELTS Writing Task One of the most crucial aspects to scoring well on an exam is writing. The IELTS assesses both Academic and General Training in ...

Updated on • Nov 21,2024 05:46 PM IST • IELTS

Best Cities to Study in Canada

Canada is home to lakhs of international students, making it one of the most popular study abroad destination in the world. The country is celebrated ...

Updated on • Nov 21,2024 05:23 PM IST • Study in Canada

Universities in Ireland for International Students

Ireland is among the safest and most welcoming nations in the world. The country provides high-quality education and excellent research opportunities ...

Updated on • Nov 21,2024 12:25 PM IST • Ireland

Post Study Work Permit in Australia

Australia is known for its scholastic brilliance and magnificent job opportunities. Due to this, numerous students are opting to study in Australia to...

Updated on • Nov 18,2024 01:57 PM IST • Australia

Reasons to Study in UK

Studying in the UK opens up a world of opportunities and experiences for international students. With its rich history, reputation of having...

Updated on • Nov 13,2024 03:41 PM IST • UK

Bachelor of Architecture in Canada

Canada is considered the most popular study destination in the world because of its world-class education. Architectural universities and colleges in ...

Updated on • Nov 13,2024 11:16 AM IST • Study in Canada

Tips to Prepare for CELPIP Reading Module

Are you thinking of permanently living in Canada? We would like to tell you that you have made a great decision. But there is just one thing you need ...

Updated on • Nov 08,2024 04:17 PM IST • CELPIP

Master's in Management (MIM) in UK: Best Universities, Scholarships, Jobs & More

The UK provides a wealth of education and a robust economy, with prestigious business schools that offer a Master's in Management (MIM). Business scho...

Updated on • Nov 07,2024 05:30 PM IST • study in the UK

Masters in International Business (MIB) in USA

Masters in International Business (MIB) is a 1-2 years long postgraduate degree program offered in the USA. The program offers a unique blend of busin...

Updated on • Nov 06,2024 01:23 PM IST • USA

Study in New Zealand After Graduation

Thinking about pursuing your higher education in a serene and culturally diverse country? New Zealand is indeed your best option! The sceneries of Ne...

Updated on • Nov 06,2024 01:22 PM IST • New Zealand

Masters in Public Relations in Canada: Courses, Universities, Jobs and Salaries

Table of Contents

Why pursue Masters in Public Relations in Canada?

Courses for Master's in Public Relations in Canada

Universities for Masters in Public Relations in Canada

Job Profile and Salaries after Masters in Public Relations in Canada

Essential Skills for Masters in Public Relations in Canada

How to progress in the career after Masters in Public Relations in Canada?

Conclusion

FAQ

Events, webinar, college / university visits and more.

Popular university and colleges for Studying abroad.

Bond University Queensland

Central Queensland University - Rockhampton, North Campus Queensland

Charles Sturt University - Wagga Wagga Campus New South Wales

Deakin University - Geelong Waurn Ponds Campus Victoria

Engineering Institute of Technology - Perth campus Western Australia

Griffith University - Nathan Campus Queensland

La Trobe University - Bendigo Campus Victoria

LCI Melbourne - Art & Design School Victoria

University Canada West British Columbia

University of Windsor Ontario

Dalhousie University Nova Scotia

Carleton University Ontario

Cape Breton University Nova Scotia

University of ottawa Ontario

University of saskatchewan Saskatchewan

University of regina Saskatchewan

University of guelph Ontario

Ara Institute of Canterbury - City Campus Southland

Aspire 2 International - Auckland Campus Auckland

Auckland University of Technology - City Campus Auckland

Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay

Manukau Institute of Technology -Manukau Campus Auckland

Massey University - Auckland Campus Auckland

Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland

New Zealand Institute of Business & Technology (NZIBT) Auckland

The University of Waikato - Hamilton Campus Hamilton

University of Warwick England

De Montfort University England

University of West London England

University of Strathclyde Scotland

Aston University England

University of Bath England

University of Liverpool England

Durham University England

Newcastle University England

Kent state university Ohio

San Jose State University California

Wright State University Ohio

Clark University Massachusetts

Rowan University New Jersey

Arkansas State University Arkansas

University of Wisconsin Milwaukee Wisconsin

Southern Illinois University Edwardsville Illinois

University of Findlay Ohio

Popular English Language Proficiency Exams