Diploma of Communication (3-Trimesters), Leading to Bachelor of Communication and Media in Marketing Communication Navitas Group - University of Canberra College, Australia

If you don’t yet meet the entry requirements for the UC course you’re aiming for, UC College’s diplomas –  also known as higher education diplomas – will provide you with an introduction to your chosen study area. They act as an alternative entry pathway for admission to UC undergraduate courses and prepare you for university study.

Diploma of Communication
Are you interested in advertising, public relations, journalism or media and arts production? Are you an international student? If so, our Diploma of Communication is the perfect pathway to many exciting careers.

By studying our Diploma of Communication you will:

• Be supported in building language and academic skills for further studies
• Get direct entry to the 2nd year of a many bachelors degrees
• Develop a good understanding in key cultural areas
• Develop the professional expertise to enter and confidently contribute to the communication industries.

On successful completion of the Diploma of Communication, you’ll receive up to 24 credit points (one year) of advanced standing into the second year of Bachelor of Communication and Media (Marketing Communication) at the University of Canberra.

Bachelor of Communication and Media (Marketing Communication)
Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

• Align the production of professional marketing communication with industry requirements, standards and global best practice
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Work Integrated Learning
UC has strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements. You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.

Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, as well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more. You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.