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Home > Study in Canada > George Brown College - St. James Campus > Graduate Certificate in Marketing Management - Digital Media (Co-op)
Graduate Certificate in Marketing Management - Digital Media (Co-op)
George Brown College - St. James Campus, Canada
CAD 18075
Annual Tuition Fee
CAD 110 Waived
Application Fee
12 months
Duration
6.5
IELTS
88
TOEFL
55%
Min GPA
Program Overview
The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying.
Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program:
- Recommending strategies for using digital and online communication and media as part of a marketing communications plan
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets
- Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media
- Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs
PLEASE NOTE: Students in the Marketing Management - Digital Media program will take both in-class courses and hybrid courses (which combine online and in-class instruction), and students will need access to a computer.
Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 42 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 88 - With no score less than - 22
- PTE
- Minimum Overall Score - 60 - With no score less than - 55
- DUOLINGO
- Minimum Overall Score - 125.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a College advanced diploma (three-year) or bachelor's degree or demonstrated.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
18075
Tuition Fee
(CAD)
CAD 110 Waived
Application Fee
(CAD)
12000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
New $1,500 Scholarship For International Students
International students who apply for a 2024 spring or fall semester program on or after March 27 may be eligible.
Apply to GBC for scholarship
New international students with a valid study permit and current George Brown College (GBC) international students applying for a second program may be eligible for a $1,500 one-time scholarship. This financial support is available to the following students applying to start full-time studies:
- New international students applying for a 2024 spring or fall semester program
- Current GBC students applying to start a second program in the 2024 spring or fall semester
Please be advised that the number of eligible applicants may exceed the funding for these one-time scholarships. If eligible applications exceed the funds available, scholarships will be awarded on a first-come-first-served basis based on the time of acceptance and payment.
Eligibility
The scholarship is available to international students with valid study permits starting in any 2024 spring or fall semester full-time program except English for Academic Purposes (EAP). Eligible applicants who apply on or after March 27 will automatically be considered for the scholarship.
You are eligible for a $1,500 scholarship if the following describes your study status:
I am a new international applicantYou are a new international applicant with a valid study permit who applied to GBC on or after March 27, 2024, for a May 2024 or September 2024 start.
|
I am a current GBC student applying for a second programYou are a current international student at GBC with a valid study permit and have applied for another GBC program with a May 2024 or September 2024 start.
|
Terms and conditionsThe following terms and conditions govern the awarding and administration of George Brown College's new international student scholarship, designed for applicants who applied for admission on or after March 27, 2024, with a valid study permit or current students taking a second (or subsequent) program at the college, within two terms of completing a first program. Eligible programs
Valid intakes
Amount of award
Method of application: No application for the scholarship is required. The scholarship is assessed upon application and awarded automatically to registered students (day 10) who meet eligibility criteria. Method of award: Funds will be awarded once and applied directly to the student’s account (tuition fee balance) after day 10 of the first semester of study.
New international applicants* with a valid study permit or letter of introduction (LOI) at the time of application who applied to a George Brown for May 2024 or September 2024 intake on or after March 27, 2024. *International fee-paying students
Not eligible: Anyone eligible for domestic fees.
|
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