Post-Secondary Diploma in Digital Marketing with Co-op Global University Systems (GUS) - Canadian College of Technology and Business (CCTB), Canada

This program emphasizes marketing, advertising, and campaign management, utilizing the PPC marketing model, social media networks, and research to develop effective strategies. Students will start with foundational concepts in marketing and branding before progressing to more technical aspects. The curriculum includes a comprehensive study of search engine optimization (SEO) and its role in driving organic search traffic, teaching students how to optimize webpages for improved search engine rankings. Additionally, students will learn to create optimized websites and grasp key web design concepts to enhance their online presence. Market research strategies, including the use of analytics tools, are also covered. The latter part of the program focuses on advanced topics such as PPC marketing, effective copywriting, and campaign management strategies.

Program Benefits
Upon completing this program, you will gain access to a wide array of career opportunities in the digital marketing sector or have the option to further your studies at an advanced level. The skills you acquire will be highly applicable in one of the fastest-growing industries, providing you with a competitive edge in the job market. Whether you aspire to pursue a career in marketing, advertising, or campaign management, this program equips you with the necessary skills and knowledge to thrive in the digital landscape.

After completion, you will showcase proficiency in all facets of business administration, adeptly employing process management tool suites, and crafting and managing business reports with finesse. Moreover, you will gain a deep understanding of strategic planning, empowering you to navigate the complexities of the business landscape with confidence and precision.

Work Experience
The co-op work experience component constitutes half of the program's entirety, totaling 480 hours. This segment offers you the chance to put into practice the skills you've recently acquired in a real-world setting within the industry, all while benefiting from a guaranteed paid work opportunity.