Graduate Certificate in Public Relations - Corporate Communications (Co-op) - Trafalgar Road Campus (Oakville) plus Graduate Certificate in Advertising - Account Management (Co-op) - Hazel McCallion Campus (Mississauga)(Bundle Program) Sheridan College - Trafalgar Road Campus, Oakville, Canada

 Public Relations - Corporate Communications:

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Hands-on, project-based assignments

• Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.
• Express yourself in a variety of public forums such as media interviews and news conferences.
• Create websites, blogs, podcasts, video content, email blasts and other online communications.

Fast-track to employment
It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You'll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You'll spend the last five weeks of the program in an onsite job placement, working with professionals.

Additional information
Sheridan not only emphasizes the critical, analytical and strategic skills prized by employers in corporate communications and public relations, it weaves social media and diversity communications into all aspects of tactical delivery. You'll do more than write catchy prose; you'll learn how to generate buzz, influence attitudes and motivate behaviour.

Sheridan students have taken top honours in the Canadian Public Relations Society's (Hamilton Chapter) Pinnacle Awards for excellence in Public Relations.

Additional skills provided by the program

• Producing internal corporate communications plans and activities — the fastest-growing segment of the industry.
• Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
• Developing strategic communication campaigns that integrate all of the above elements.

Advertising - Account Management:

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing
In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.