Post-Degree Diploma in Digital Marketing Management The University Of Winnipeg - Professional, Applied And Continuing Education (PACE), Canada

Gain the expertise needed to excel in the fast-paced world of digital marketing. This program provides a strong foundation in marketing principles, enhanced with in-demand skills in digital tools, analytics, and content creation.

Designed to prepare graduates for success in today’s technology-driven marketplace, the program emphasizes practical strategies to create, implement, and optimize marketing campaigns that deliver measurable results. With a focus on emerging trends and customer engagement, students are equipped to navigate the evolving digital landscape and contribute to overall business growth.

Graduates of this program are ready to lead in roles across industries, leveraging digital marketing strategies to create value and drive innovation. The program is delivered in a full-time, two-year format, including a 4-week internship to provide hands-on experience in the field.

Objective

The Digital Marketing Management Diploma prepares graduates to excel in the fast-paced field of marketing by providing a comprehensive foundation in digital marketing strategies, tools, and analytics. This program equips students with the practical and theoretical skills needed to create, implement, and manage marketing initiatives that drive measurable results and business success in today’s technology-driven economy.

Program Learning Outcomes

• Strategic Application of Marketing Concepts: Apply strategic frameworks, analytical tools, and key concepts to a wide range of digital and traditional marketing initiatives.
• Market Positioning and Segmentation: Identify target market opportunities, segment markets effectively, and position products and services to gain competitive advantage.
• Integration of Digital and Traditional Approaches: Understand the integration of digital communication technologies with traditional marketing strategies to create cohesive and impactful campaigns.
• Consumer Behavior and Research: Analyze consumer buying patterns, leverage marketing research methodologies, and evaluate environmental and competitive factors affecting products and services.
• Advanced Marketing Analytics and Decision-Making: Employ analytical tools and decision-making processes for competitor analysis, target market strategies, brand management, customer relationship management, and new product development opportunities.
• Digital Marketing Strategies and Technologies: Develop and execute comprehensive digital marketing campaigns, utilizing the latest tools and platforms to build customer engagement and drive results.
• Pricing, Placement, and Distribution: Learn effective pricing and placement strategies while exploring innovative distribution channels to build efficiencies and reduce costs.
• Shared Value and Stakeholder Engagement: Articulate shared value opportunities to customers, stakeholders, and employees through well-rounded marketing strategies that align with organizational goals.