International Professional Program (IPP) - One-Year Program - Certificate in Digital Media and Marketing University of Calgary (Continuing Education) - Downtown Campus, Canada

Continuing Education
International Professional Program
Continuing Education International Professional Program is a full-time, professional development certificate programme that provides students with skills sought by employers. International students in this designated programme are eligible to apply for study permits. Upon completion, students can apply for post-graduate work permits that will allow them to work in friendly and beautiful Calgary or elsewhere in Canada. All international professional programmes require in-person attendance.

One-Year Programs
These programs are designed to provide you with expertise in a chosen professional field and the skills needed to lead a team, increase employee engagement, enhance performance and productivity, and contribute to the overall success of an organization. Each specialization will provide the graduate with a leadership certificate and multiple complementary technical certificates that include shared courses, allowing the student to achieve their credentials in less time.

• Business Analysis, Intelligence and Analytics
• Digital Media and Marketing
• Project Management

One Year Specialization
Digital Media and Marketing
Learn to excel in advertising, marketing, and design

Learn the skills and knowledge you need to lead in the digital marketing field. The certificates in this specialization offer leadership training with a mix of digital media, strategic thinking, and technological competencies that are part of the media and marketing fields.

This combination enables you to both create and execute strategic marketing plans from start to finish.

What you will learn
The focus is on front-end web development, marketing foundations, digital media creation, digital marketing.

• Principles of design - Using Adobe Creative Suite, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences.
• Website best practices - Foundations of User Experience (UX) and User Interface (UI) design, principles of code, and opportunity to work on interactive projects such as creating simple websites.
• Technology and programming - HTML, JavaScript and Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro.
• Marketing management - From marketing foundations to strategic planning with the aim to implement a good customer experience (CX).
• Leadership - Deepen your own practice, while developing and fostering a multi-dimensional view of leaders and leadership.

Content of the program track
Upon successful completion of this specialization, you will receive the following certificates.

• Marketing Fundamentals Certificate
• Digital Marketing Certificate
• Certificate in Front-End Web Development
• Certificate in Integrated Digital Media
• Certificate for Front Line Leaders