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Master of Arts in Strategic Marketing Management International School of Management - Munich Campus International School of Management - Munich Campus, Germany

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EUR 12960

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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24 months

Duration

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6

IELTS

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80

TOEFL

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50%

Min GPA

Program Overview

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive promissing marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing, corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies. The Master's in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.

 

Country-Specific Marketing Instruments
All ISM Master's programs include an integrated semester abroad, including M.A. Strategic Marketing Management. You can choose your partner university from a network of more than 30 universities. No matter which partner university you choose, your academic achievements will be 100% credited.

The semester abroad will deepen your subject-specific knowledge. You will also set individual priorities and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

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Additional Information

Program Level Master's Degree

College/University Processing Time 15 Days

Program Format Full-Time

Job Seeker Visa (JSV) work permit

Program Intake

Open

Sep 2025

Closed

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    12960

    Tuition Fee
    (EUR)

     Free

    Application Fee
    (EUR)

    11208 Per year

    Average Cost of Living
    (EUR)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Type of Scholarship Scholarship
    Entrance Scholarship Entrance Scholarships are available to students upon reaching the campus based on their academic performance.

     

    Early bird discount and scholarship

    There are 25%, 50% and even 100% of the tuition fee scholarships. They are given for each semester, everyone can apply, even multiple times. Crucial for a successful application are two factors: (1) applicants must show a good study performance (also in former studies) and (2) proof of the actual need for financial support.
     

    • Early Bird Discount: Save 1,500 € for fall term by March 15th when you sign a contract.
    • Last Call Discount: Save 500 € for the spring term by December 15th and for fall term by June 15th when you sign a contract.  

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