Bachelor of Business Administration with Specialisation in Marketing and Communication New European College GmbH, Germany

The Bachelor of Business Administration degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship and Communication. Case-studies, project work, corporate visits, guest speakers and networking events are integrated in the courses, along with project weeks, allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.

To further refine the skill-set needed to be a successful manager, foreign language courses and a mandatory internship, together with additional communication workshops and management seminars accompany your studies.

Whether global corporations, small & medium size, or family businesses –  all companies are your potential employers after the successful completion of our bachelor degree program.

Specialisation: Marketing and Communication
Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!