Master of Global Business with specialisation in Global Marketing Management SP Jain School of Global Management - Singapore Campus, Singapore

Study on-campus in Singapore and Dubai. Gain a truly global learning experience.

SP Jain's Master of Global Business (MGB) trains students to appreciate and adapt to different business environments, cultures and markets, preparing them for a lifetime of decision-making and leadership. The program’s new enhanced curriculum is designed to impart the cutting-edge skills of a ‘consultant’ to help students fast-track their career growth in a challenging environment. The 16-month full-time postgraduate program includes a mandatory 4-month internship.

For the upcoming October 2024 intake, students will pursue four months of academic study in Singapore and eight months in Dubai. Each city is a regional hub, offering students many opportunities to experience diverse cultures, study international business practices, network with business leaders and conduct real-time industry projects. 

The internship component offers students with little or no experience the chance to address their skills gap, supplement academic accomplishments with practical experiences, make meaningful contributions to companies, build strong professional contacts and explore full-time career opportunities.

Specialisation: Global Marketing Management
SP Jain offers its postgraduate students a modern and innovative specialisation in Global Marketing Management that provides them with the latest and up-to-the-minute insights in international marketing practices. This specialisation covers areas like Research for Customer Insights, Omnichannel Buyer Behaviour, Brand Management & Integrated Marketing Communications, Digital Marketing, Customer Value Management, Sales & Channel Management and B2B Marketing. These subjects will also enable you to understand and map customers’ journey in order to design processes necessary to ‘wow’ them in a digital marketplace. On completing this specialisation, students will learn to implement marketing strategies that build strong customer relationships, create substantial value and integrate market-facing activities.