Master of Science in Marketing Management De Montfort University - Dubai Campus, UAE

The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students, either new to marketing or experienced at an undergraduate level, to understand and apply management-level marketing practices globally.

Each subject area has been formed from input and involvement with live businesses and agencies so that students can learn the latest commercial practices and academic thinking in the modern digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.

Students will be able to deepen their understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making to gain a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Key features

• Develop professionally and personally during the course, which will help you gain an advanced understanding of the critical issues and themes in Marketing Management and place you in a solid position to embark on a career in this profession.
• Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile). The Marketing Consultancy Project module is an alternative to the dissertation and allows you to work on a real-life project.
• The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to various digital marketing technology and platforms used in different marketing and industry situations.
• The programme leaders are experienced professionals who ensure students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content.
• DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
• Benefit from Block teaching, where a simplified 'block learning' timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.