Master of Science in Strategic Marketing Middlesex University - Dubai Campus, UAE

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.

The programme recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:

• Strategic Analysis - the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;
• Strategic Marketing and Leadership - the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;
• Implementation - the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centered strategies.