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Bachelor of Arts (Honours) in Fashion Branding and Promotion Heriot-Watt University - Dubai Campus Heriot-Watt University - Dubai Campus, UAE

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AED 76045

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

Duration icon

48 months

Duration

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6

IELTS

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78

TOEFL

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65%

Min GPA

Program Overview

Heriot-Watt University Dubai’s Fashion Branding and Promotion undergraduate programme moves beyond clothing production, guiding you into a new hybrid space where fashion business meets design communication. The course dives deep into how fashion and lifestyle brands connect globally with consumers.

Our industry-focused curriculum provides you with a comprehensive understanding of branding, consumer behaviour, promotion, and advertising strategies. You’ll explore enterprise, entrepreneurship, sustainable management, innovation, business blueprints, stakeholder ecosystems, and technology, gaining a hands-on understanding of how fashion brands communicate in today’s business ecosystem.

Graduates emerge future-ready, equipped to pursue careers as Art Directors, Chief Creative Officers, Digital and e-Commerce Managers, Fashion Writers, Stylists and Photography Professionals, PR and Communications Specialists, Brand Managers and Strategists, Campaign Directors, Fashion Intellectual Property Advisors, and Fashion Supply Chain Specialists.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Program Intake

Open

Sep 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
      • Grade 12 English 65% CBSE ICE and 70% from approved state boards

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    57 PTE Score Minimum Overall Score
    65% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    76045

    Tuition Fee
    (AED)

     Free

    Application Fee
    (AED)

    25000 Per year

    Average Cost of Living
    (AED)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    We are pleased to offer a limited number of scholarships for the January 2025 intake, available on a first-come, first-served basis:

    • £2,000 scholarships
    • £4,000 scholarships
    • £6,000 scholarships

    Scholarships and discounts

    The University recognises the substantial investment students will make towards their education. To help ease this financial burden, we offer the scholarships listed below to Dubai campus students who qualify for them:
    • Future Made for Success Scholarship
    • Engineering Scholars Award
    • Tomorrow’s Leaders MBA Scholarships
    • Edinburgh Business School - Shaping 'Women Entrepreneurs' Scholarship
    • Civil Engineering ICE Scholarship
    • Full Advance Fee Payment Discount
    • Corporate Companies Discount
    • Alumni Scholarship
    • Family Scholarship
    • Sports and Community Engagement Scholarship
    • Global College Scholarship
    • Undergraduate Merit Scholarship
    • Undergraduate Engineering Merit Scholarship?
    • Postgraduate Merit Scholarship
    • Petroleum Engineering Scholarship
    • Vice-Chancellor's Scholarship

    Terms and conditions

    1. Students cannot apply for and receive more than one type of scholarship award. Students however can qualify for more than one discount.
    2. Unless otherwise stated, all scholarships apply to programmes commencing in 2024, at Heriot- Watt University Dubai and cannot be used for study at other campuses.
    3. Unless otherwise stated, all scholarships are to be offered once, for the first year only
    4. Students must apply for scholarships using the scholarship request form and must attach all required supporting documents as mentioned in the scholarship form by the deadline of 1 September, 2024 (or applicable date as mentioned).
    5. Additional forms and supporting documents may be required to decide on a scholarship/discount request and must be in English (certified translated documents must be provided if the documents are not in English)
    6. Scholarships cannot be exchanged for cash or be transferred
    7. There is a set budget for scholarships every year and the University reserves the right to withdraw, amend or discontinue any scholarship/discount from time to time.
    8. The University reserves the right to cancel any award of scholarship/discount if a student is found in breach of any guidelines set by the University or has falsified any information.
    9. The decisions made by the University are final and there are no provisions or processes for appeal.
    10. All scholarships and discounts apply to study option at Heriot-Watt University Dubai only and cannot be transferred to other campuses.
    11. Other terms and conditions may apply.

    Please note: All fees exclude any VAT that is applicable or may become applicable in the future.

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