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Master of Science in Digital Marketing Heriot-Watt University - Dubai Campus Heriot-Watt University - Dubai Campus, UAE

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AED 91990

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

Duration icon

12 months

Duration

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6.5

IELTS

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55%

Min GPA

Program Overview

Our MSc in Digital Marketing enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, and project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

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Additional Information

Program Level Master's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

Open

Sep 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a good honours degree (first or second class), or its non-UK equivalent, in a related subject.
    • Applicants with relevant education and work experience may also be considered.

     

    6.5 IELTS Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    91990

    Tuition Fee
    (AED)

     Free

    Application Fee
    (AED)

    25000 Per year

    Average Cost of Living
    (AED)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Scholarships and discounts

    The university recognizes the substantial investment students will make towards their education. To help ease this financial burden, we offer the scholarships listed below to Dubai campus students who qualify for them.


    Closing discount and scholarships available for Jan 2025 Intake. This is an exclusive chance for outstanding students to benefit from our world-class education while receiving merit based scholarships ( PG – up to 15% UG – up to 50%) ; and additional closing discounts.


    Undergraduate Merit Scholarship

    • Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.?  
    • The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.?? 
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.?For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years? 
    • All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.?? 
    • Recipients maintain a minimum overall grade of C at the end of the academic year for which they are on probation, the rest of the award will be cancelled.?? 
    • Please note any lost scholarship cannot be adjusted/claimed back.??


    Undergraduate Merit Scholarship criteria

    CBSE Students

    High School (12th) Marks 80%-84.9% 85% - 89.9 % 90% and above
    Scholarship 30% 40% 50%



    Undergraduate Engineering Merit Scholarship

    • Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.? Please note that these scholarships are exclusively for Undergraduate Engineering programmes. 
    • The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.? 
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.? For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years 
    • All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.? 
    • Recipients must maintain a minimum C grade in all courses each academic year at Heriot-Watt University Dubai to retain the award. 
    • Please note any lost scholarship cannot be adjusted/claimed back.??? 


    Undergraduate Engineering Merit Scholarship criteria

     

    CBSE

    High School (12th) Marks  75-79.9%  80-84.9%  85-89.9%  Above 90% 
    Scholarship  25%  50%  75%  100%

    Postgraduate Merit Scholarship

    • The scholarship is guaranteed and calculated on the net tuition deducting any other discounts that the student may have received.
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.
    • All decisions regarding scholarships are at the discretion of the academic head or regional recruitment director after evaluating Undergraduate degree grades, work experience if applicable to the programme, and English language requirements.

    Please note that all scholarship decisions are subject to the Scholarship Committee approvals.


    Postgraduate Merit Scholarship Criteria (India)

    Degree

    Bachelor’s degree

    • CGPA 6.5/10
    • CGPA 3.0/4

    Bachelor’s degree

    • CGPA 7.0/10
    • CGPA 3.5/4
    Scholarship 10% 15%

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