Home > Study in UAE > Heriot-Watt University - Dubai Campus > Master of Science in Digital Marketing
Master of Science in Digital Marketing Heriot-Watt University - Dubai Campus, UAE
AED 91990
Annual Tuition Fee
Free
Application Fee
12 months
Duration
6.5
IELTS
55%
Min GPA
Program Overview
Our MSc in Digital Marketing enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.
There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.
There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).
You can customise your degree to match your interests or career pathway by selecting two course options, one each semester. Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, and project management).
In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.
Additional Information
Program Level Master's Degree
College/University Processing Time 7 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
Academic Requirement
- Minimum Level of Education Required: To be accepted for this program, students must have a good honours degree (first or second class), or its non-UK equivalent, in a related subject.
- Applicants with relevant education and work experience may also be considered.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
91990
Tuition Fee
(AED)
Free
Application Fee
(AED)
25000 Per year
Average Cost of Living
(AED)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
Scholarships and discounts
The university recognizes the substantial investment students will make towards their education. To help ease this financial burden, we offer the scholarships listed below to Dubai campus students who qualify for them.
Closing discount and scholarships available for Jan 2025 Intake. This is an exclusive chance for outstanding students to benefit from our world-class education while receiving merit based scholarships ( PG – up to 15% UG – up to 50%) ; and additional closing discounts.
Undergraduate Merit Scholarship
- Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.?
- The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.??
- The scholarship offered will be distributed equally across the instalment payments made by the student per year.?For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years?
- All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.??
- Recipients maintain a minimum overall grade of C at the end of the academic year for which they are on probation, the rest of the award will be cancelled.??
- Please note any lost scholarship cannot be adjusted/claimed back.??
Undergraduate Merit Scholarship criteria
High School (12th) Marks | 80%-84.9% | 85% - 89.9 % | 90% and above |
Scholarship | 30% | 40% | 50% |
Undergraduate Engineering Merit Scholarship
- Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.? Please note that these scholarships are exclusively for Undergraduate Engineering programmes.
- The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.?
- The scholarship offered will be distributed equally across the instalment payments made by the student per year.? For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years
- All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.?
- Recipients must maintain a minimum C grade in all courses each academic year at Heriot-Watt University Dubai to retain the award.
- Please note any lost scholarship cannot be adjusted/claimed back.???
Undergraduate Engineering Merit Scholarship criteria
High School (12th) Marks | 75-79.9% | 80-84.9% | 85-89.9% | Above 90% |
Scholarship | 25% | 50% | 75% | 100% |
Postgraduate Merit Scholarship
- The scholarship is guaranteed and calculated on the net tuition deducting any other discounts that the student may have received.
- The scholarship offered will be distributed equally across the instalment payments made by the student per year.
- All decisions regarding scholarships are at the discretion of the academic head or regional recruitment director after evaluating Undergraduate degree grades, work experience if applicable to the programme, and English language requirements.
Please note that all scholarship decisions are subject to the Scholarship Committee approvals.
Postgraduate Merit Scholarship Criteria (India)
Degree |
Bachelor’s degree
|
Bachelor’s degree
|
Scholarship | 10% | 15% |
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