Bachelor of Arts (Hons) in Advertising and Brand Communications with Placement Manchester Metropolitan University, UK

Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight.  

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels.  

Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry.

Manchester: A Global City

Manchester’s second largest employment sector is the creative and digital media industries, so studying your degree here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists.  

Manchester has a strong infrastructure of employers, from global agencies and in-house teams to specialist providers of digital and advertising media. World-class hubs including MediaCityUK and The Sharp Project are based here, and the mixture of global, national and independent creative talent provide a unique environment for collaboration and innovation.

Future You

Be inspired, expand your networks and broaden your horizons to the types of roles available in the sector. Attend guest lectures, industry placements and networking events. Also, final year students will be mentored by industry professionals.  

We’ll prepare you for a career in advertising, digital media, broadcast, marketing and public relations. Our graduates have gone on to work in agencies like WPP, Havas and McCann, or as part of in-house departments at companies like The Hut Group and Selfridges.  

Many of our graduates have gone on to set up their own businesses. Some become independent consultants on branding. Others have moved on to commercial sectors such as retail, sports, automotive or professional services.

You might also like to consider postgraduate study or research in a specialised area such as international marketing management, marketing analytics or international events management. For more information visit the postgraduate study page.