Bachelor of Arts (Hons) in Business Management (Marketing) Middlesex University London, UK

Why choose Business Management (Marketing) BA Honours at Middlesex?
Interested in how businesses are operated and managed? Want to develop your own marketing expertise? This course is ideal for you if you are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem-solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third-party organisations.

What you will gain
This course will open up a range of career paths. The skills you'll develop are needed across almost every business and governmental sector, as well as in third-party organisations.

You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Once you graduate, you could be working for a range of organisations such as Western Union, Emirates, Kimberley Clark and more.

However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way.

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

What you will learn
Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.

During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.

By joining us on this course, you'll be able to:

• Develop the confidence to communicate your ideas and help to sell your products and services to customers through workshops, role-plays, problem-solving exercises and analysing case studies
• Broaden your marketing skills with access to a range of digital marketing modules
• Work on a marketing consultancy project where you will be exposed to real-world experience by working with real business clients.