program detail

Home > Study in UK > University of Reading - Whiteknights campus > Bachelor of Science in Consumer Behaviour and Marketing

Bachelor of Science in Consumer Behaviour and Marketing University of Reading - Whiteknights campus University of Reading - Whiteknights campus, UK

Application icon

GBP 22350

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

36 months

Duration

Duration icon

6.5

IELTS

Duration icon

88

TOEFL

Duration icon

60%

Min GPA

Program Overview

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Read more

Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Sep 2025

Closed

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

     

    6.5 IELTS Score
    88 TOEFL Score Minimum Overall Score
    69 PTE Score Minimum Overall Score
    125 Duolingo Minimum Overall Score
    60% CGPA Minimum Overall Score

    Similar Programs

    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    22350

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Not sure what you are looking for?

    Don’t worry, we are here to help.

    Let's Talk

    World class education waiting for you.

    Popular university and colleges for Studying abroad.

    Province wise Popular university and colleges for Studying abroad.

    Popular English Language Proficiency Exams

    Study in UK Blogs & Articles