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Bachelor of Arts in Advertising and Public Relations California State University, Dominguez Hills - Carson Campus California State University, Dominguez Hills - Carson Campus, USA

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USD 9504

Annual Tuition Fee

!
*Subject to change and other fees
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USD 70

Application Fee

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48 months

Duration

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5.5

IELTS

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61

TOEFL

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55%

Min GPA

Program Overview

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 14 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Jan 2024, Aug 2024, Jan 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    5.5 IELTS Score
    61 TOEFL Score Minimum Overall Score
    44 PTE Score Minimum Overall Score
    95 Duolingo Minimum Overall Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    9504

    Tuition Fee
    (USD)

    USD 70

    Application Fee
    (USD)

    19000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Scholarships are normally awarded during the spring and summer for the upcoming academic year. During that time, scholarship award notifications will be sent and will include the name and amount of the scholarship. Consideration for additional scholarship awards will continue throughout the academic year.

    If you are selected as a recipient of a scholarship, the scholarship will be added to your financial aid offer. Students are assigned a Cost of Attendance (Budget) based on their housing plans and degree plan (undergraduate, credential, graduate). If necessary, the Financial Aid Office will reduce self-help aid, like loans, when the student has been offered the maximum possible in all forms of financial aid (grants and loans).

    The Financial Aid Office notifies Student Financial Services of the scholarship payment, which will be applied to your student account. If you do not owe a balance for the semester, then a refund will be issued either by direct deposit or you will be mailed a paper check. Release of scholarships funds begins the week before the semester begins.

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